ROI Rate in Campaigns
Posted: Sun Jan 19, 2025 6:43 am
If you use Paid Media in your strategy, this is one of the main metrics to keep an eye on, as it allows you to evaluate the ROI of the campaign . Here, the focus is on generating opportunities, so define your objective with the Campaign well, whether it is a contact, the sale itself, the download of an e-book, among others.
Now, how about learning more about ROI? Watch the video below!
Conversions during the sales funnel
When you generate a lead in the funnel, you need to analyze greece phone number resource what stage they are at to offer the appropriate content , in addition to being attractive enough to advance in the journey.
Here, it is worth investing in landing pages with more details and that can ask for more information, according to the stage of the funnel that the material is related to.
Number of visitors
The number of visitors is not the same as the number of page views, because as we know, the same person can access the same page several times.
In this sense, the number of visitors is a necessary measure to monitor the renewal of your audience . This metric helps you understand the dynamics of conversions and the movement in your sales funnel, making it easier to decide what type of content to invest in.
Average ticket
The role of the average ticket is to show how much, on average, each customer spends in a given period . The indicator is calculated as follows:
Average ticket = revenue / number of customers in the given period
Therefore, the higher the average ticket , the more customers are spending. The only thing you should be careful about with this metric is to keep in mind the average cost of your product or service so you are not surprised by very high or low prices.
Customer Acquisition Cost (CAC)
This metric shows how much your company spends to acquire a new customer . It is essential to know if your company is growing healthily. We calculate this value using the following formula:
Customer acquisition cost = expenditure on acquiring new customers (investment in marketing and sales) / number of customers acquired in the period
In some cases, it is interesting to compare the cost of acquisition per customer with the average ticket to evaluate the efficiency of the strategy . If you have very similar values for both metrics, your approach probably has problems.
Tip: If the product or service you sell works as a subscription (like Netflix), your business is healthy if it recovers the CAC within 6 months. Now, if your business is not a subscription (like an e-commerce that sells bicycles), the CAC, as a rule, cannot exceed one third of the product price.
Now, how about learning more about ROI? Watch the video below!
Conversions during the sales funnel
When you generate a lead in the funnel, you need to analyze greece phone number resource what stage they are at to offer the appropriate content , in addition to being attractive enough to advance in the journey.
Here, it is worth investing in landing pages with more details and that can ask for more information, according to the stage of the funnel that the material is related to.
Number of visitors
The number of visitors is not the same as the number of page views, because as we know, the same person can access the same page several times.
In this sense, the number of visitors is a necessary measure to monitor the renewal of your audience . This metric helps you understand the dynamics of conversions and the movement in your sales funnel, making it easier to decide what type of content to invest in.
Average ticket
The role of the average ticket is to show how much, on average, each customer spends in a given period . The indicator is calculated as follows:
Average ticket = revenue / number of customers in the given period
Therefore, the higher the average ticket , the more customers are spending. The only thing you should be careful about with this metric is to keep in mind the average cost of your product or service so you are not surprised by very high or low prices.
Customer Acquisition Cost (CAC)
This metric shows how much your company spends to acquire a new customer . It is essential to know if your company is growing healthily. We calculate this value using the following formula:
Customer acquisition cost = expenditure on acquiring new customers (investment in marketing and sales) / number of customers acquired in the period
In some cases, it is interesting to compare the cost of acquisition per customer with the average ticket to evaluate the efficiency of the strategy . If you have very similar values for both metrics, your approach probably has problems.
Tip: If the product or service you sell works as a subscription (like Netflix), your business is healthy if it recovers the CAC within 6 months. Now, if your business is not a subscription (like an e-commerce that sells bicycles), the CAC, as a rule, cannot exceed one third of the product price.