#2: Aim for word-of-mouth marketing
Posted: Sun Jan 19, 2025 6:45 am
An agency has the advantage of having a smaller client anguilla email list base. Therefore, each customer can be understood individually. This understanding can help you with aspects other than how to deal with people. For example, when giving holiday gifts, you can choose gifts that are meaningful to each customer rather than one-size-fits-all. If your list of loyal customers is small, taking the time to tailor gifts to each person can work.
Dan says positive word-of-mouth should be every brand's goal because ordinary experiences don't get shared. He noted that throughout his marketing career, the most powerful driver of word-of-mouth was creating an exceptional customer experience. Brands that give people "something to talk about" benefit from free advertising when happy customers spread the word.
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While traditional marketing has its place, Dan believes that nothing is more impactful than customers volunteering to spread the word about your product. Delivering an experience worthy of word-of-mouth should be the primary goal of any customer-centric brand, he said.
Dan says positive word-of-mouth should be every brand's goal because ordinary experiences don't get shared. He noted that throughout his marketing career, the most powerful driver of word-of-mouth was creating an exceptional customer experience. Brands that give people "something to talk about" benefit from free advertising when happy customers spread the word.
Ready to supercharge your marketing strategy?
social media marketing world
When you attend Social Media Marketing World, you'll receive professional training from your friends at Social Media Examiner and an unparalleled conference experience.
Expand your reach, dramatically increase your engagement, and increase your sales. Be the marketing hero your company or clients need!
Get details
While traditional marketing has its place, Dan believes that nothing is more impactful than customers volunteering to spread the word about your product. Delivering an experience worthy of word-of-mouth should be the primary goal of any customer-centric brand, he said.