Stay up to date and subscribe to the nTelevision, platforms: who is reshuffling the presidential cards? Surveys April 01, 2022 Reading time: 7 min Share As the first round of the presidential election approaches, television channels are failing to attract audience shares as large as in 2017. It must be said that the lack of debate between candidates makes their task difficult. Despite journalistic and technological innovations, the count is not there. What if the presidential campaign took place elsewhere than on traditional media? Doesn't the big innovation lie in the increasing use of digital platforms? TikTok or YouTube videos, Live Twitch, activist video games, podcasts.
.. there is no shortage of innovations on the Internet. The candidates, the albania phone number library pure players, but also the traditional media seeking to adapt to this new situation are taking the initiative. Evarestos Pimplis and Louise Faudeux, MediaLab of Information The decline of the role of television in the presidential campaign? Traditionally, linear audiovisual media, and in particular television channels, form the arena of Republican debate during presidential election periods. Political speech is governed by rules set and controlled by ARCOM. Thus, before the campaign period, a principle of equity applies .
The channels allocate speaking or airtime to candidates and their supporters, taking into account their representativeness and their effective involvement in the campaign. Then, during the election campaign period, the principle of strict equality assumes that the channels allocate equal speaking time to candidates. In 2017, the debates organized before the first round of the presidential election were a great success. On TF1, the debate between the five main candidates attracted 9.8 million viewers . This year, however, political shows are having more difficulty attracting a significant share of the audience.
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