SEO Popularity of digital tools The share of expenses

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On contextual advertising decreased by 3.2% (to 45%), but it is still the most frequently used marketing tool. The researchers also noted the growth in popularity of SMM/PR/SERM, influencer marketing and banner advertising. Expenses on SEO and creative, taking into account the overall growth in marketing expenses, remained at about the same level, but their popularity has decreased somewhat.


Slowly but surely, the demand for media purchases and Web production list of finland whatsapp phone numbers is also decreasing. -marketing-prodolzhat-rasti-v-2022-godu.html One. Added the word "video" to page titles Result: minus 20% of organic traffic to these pages. Why it might work: Including video on a page with text content helps diversify the user experience. Video views are growing across platforms, which means users must love the video format.


One media brand thought that adding the word “video” to their titles would help them stand out in search results and be their unique selling point. SearchPilot suggested that indicating that the page contains both text and video would work better. First version of the test. The original version of the title "How to knit a hat" was remade as part of the experiment into "How to knit a hat (Video)" The results were not long in coming: a sharp drop in traffic to this page.