This is particularly the case, here again, of the BTS label, HYBE (and many of its competitors) or the Japanese conglomerate SoftBank , which are among the companies that have invested 150 million dollars in the new Korean unicorn . Naver’s competitors have responded, perhaps too late, to Zepeto’s success by creating similar social platforms. SK Telecom launched SK Jump VR in 2019 , which was quickly adopted in the context of the global pandemic.
Indeed, universities quickly used this tool to hold virtual welcome philippines phone number library ceremonies for new students. SK Telecom upped its game in 2021 by unveiling the Ifland platform , which is more aesthetically accomplished and offers a greater variety of activities than VR Jump… but it remains much less in demand internationally than Zepeto. As proof: most communications about this new application are exclusively in Korean and the app is only downloadable in a few countries outside of South Korea. Screenshots of Ifland interface on Korean Google Play Store We can also note the resurrection of Cyworld , a social network very popular in South Korea in the early 2000s, but which had gradually run out of steam after 2010.
The style is totally different from the 3D avatars of Zepeto and Ifland. The platform was relaunched in August 2021 under the name Cyworld Z, and quickly acclaimed by nostalgic former users. This virtual world takes up the vintage and pixelated aesthetic of the old platform but aims to become a metaverse by creating virtual versions of major Korean channels . Seoul, the city of virtual administration Far beyond the world of entertainment and social networks, the concept of metaverse greatly inspires the Korean public authorities and the administrative community.
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