Customer portfolio: how to analyze and optimize your profits?
Posted: Sun Jan 19, 2025 9:15 am
One of the greatest assets of any company, regardless of size or sector, is its customer base. This is justified for a specific reason: it represents the number of consumers who have already purchased services or products from the company and who have the potential to generate new revenue.
However, having a robust client portfolio is not enough to instagram database your goals. After all, your clients need to be profitable. To do this, you need to thoroughly analyze your clients’ actions and optimize your portfolio’s profitability to maximize your results. This way, your company’s chances of success will only increase.
Do you want to maximize the profitability of your customer portfolio? Then continue reading this content, as it explains how to diagnose who your most valuable customers are, identify growth opportunities and make strategic decisions to increase your organization's revenue.
Follow and discover the best practices for managing your customer portfolio.
What is a customer portfolio?
Before analyzing aspects of optimization and profitability of the customer portfolio, it is necessary to understand what its definition is. In short, the customer portfolio is a group of companies and consumers who have already purchased your products or services and had positive experiences. Therefore, they have the potential to generate future revenue.
Furthermore, the portfolio can be divided into three classifications:
Active customers: those who buy frequently.
Inactive customers : those who have not purchased your products for some time.
Potential customers: these are people who have not yet purchased, but have the profile to become customers.
Each category requires specific strategies to be worked on and optimized. Therefore, it is important to understand what a customer portfolio is, as well as how it works, in order to improve profitability.
Differences for credit analysis
Although they are related to the financial management of a company, portfolio analysis and credit analysis are different processes. The main differences are:
Objective
In portfolio analysis, the objective is to identify optimization opportunities. In credit analysis , the objective is to assess a potential customer's payment capacity in order to grant or deny credit.
Focus
The portfolio focuses on the company's relationship with current customers, while credit analysis focuses on the relationship with potential customers.
However, having a robust client portfolio is not enough to instagram database your goals. After all, your clients need to be profitable. To do this, you need to thoroughly analyze your clients’ actions and optimize your portfolio’s profitability to maximize your results. This way, your company’s chances of success will only increase.
Do you want to maximize the profitability of your customer portfolio? Then continue reading this content, as it explains how to diagnose who your most valuable customers are, identify growth opportunities and make strategic decisions to increase your organization's revenue.
Follow and discover the best practices for managing your customer portfolio.
What is a customer portfolio?
Before analyzing aspects of optimization and profitability of the customer portfolio, it is necessary to understand what its definition is. In short, the customer portfolio is a group of companies and consumers who have already purchased your products or services and had positive experiences. Therefore, they have the potential to generate future revenue.
Furthermore, the portfolio can be divided into three classifications:
Active customers: those who buy frequently.
Inactive customers : those who have not purchased your products for some time.
Potential customers: these are people who have not yet purchased, but have the profile to become customers.
Each category requires specific strategies to be worked on and optimized. Therefore, it is important to understand what a customer portfolio is, as well as how it works, in order to improve profitability.
Differences for credit analysis
Although they are related to the financial management of a company, portfolio analysis and credit analysis are different processes. The main differences are:
Objective
In portfolio analysis, the objective is to identify optimization opportunities. In credit analysis , the objective is to assess a potential customer's payment capacity in order to grant or deny credit.
Focus
The portfolio focuses on the company's relationship with current customers, while credit analysis focuses on the relationship with potential customers.