Big Data in Marketing: What is it for?
Posted: Sun Jan 19, 2025 9:18 am
Using Big Data can bring many benefits to your company: more profitable businesses based on accurate information, efficient operations and greater certainty when making decisions.
Below, find out what other benefits come from using and analyzing Big Data.
Customized Strategies
Correct analysis of information allows you to create personalized marketing strategies. With data such as tastes, browsing habits and geographic area, among others, you can create better-targeted communication and dissemination campaigns.
Customer Segmentation
Data analysis and automation processes allow efficient segmentation of customers based on their characteristics and help determine the stage of the funnel in which each of them is. This makes it much easier to know what actions to take in a timely manner to ensure that the sale is completed.
Sales Opportunities
Segmentation also allows you to visualize the customer ecuador whatsapp number database journey and find business opportunities. By analyzing each user's movements, it is possible to see the type of products they have previously visited or purchased and take the opportunity to recommend other related products that may interest them.
Risk Prevention
Data analysis allows you to make projections and predictions: with this information, you will be able to make more accurate plans and you will be more likely to make the right decisions with the actions you take.
Fraud Detection
Big Data can help companies detect anomalies and stop potential fraud or cyberattacks. Some of the processes implemented are data analysis and cross-referencing, working with logs (a record of computer system activity) and the use of advanced algorithms.
Having information and, above all, an analysis that verifies its quality is essential for protecting sensitive data against possible fraud.
Below, find out what other benefits come from using and analyzing Big Data.
Customized Strategies
Correct analysis of information allows you to create personalized marketing strategies. With data such as tastes, browsing habits and geographic area, among others, you can create better-targeted communication and dissemination campaigns.
Customer Segmentation
Data analysis and automation processes allow efficient segmentation of customers based on their characteristics and help determine the stage of the funnel in which each of them is. This makes it much easier to know what actions to take in a timely manner to ensure that the sale is completed.
Sales Opportunities
Segmentation also allows you to visualize the customer ecuador whatsapp number database journey and find business opportunities. By analyzing each user's movements, it is possible to see the type of products they have previously visited or purchased and take the opportunity to recommend other related products that may interest them.
Risk Prevention
Data analysis allows you to make projections and predictions: with this information, you will be able to make more accurate plans and you will be more likely to make the right decisions with the actions you take.
Fraud Detection
Big Data can help companies detect anomalies and stop potential fraud or cyberattacks. Some of the processes implemented are data analysis and cross-referencing, working with logs (a record of computer system activity) and the use of advanced algorithms.
Having information and, above all, an analysis that verifies its quality is essential for protecting sensitive data against possible fraud.