The LINE enterprise management platform can help brands upload various first-party data, or embed LINE Tags on their own websites to package website visitor audiences. More advanced tools can connect to the brand CDP through the Data Provider API to integrate the third-party data. One party's data is imported into the LAP backend.
The marketing strategy for existing customers based on first-party data can be remarketing to promote repurchase. You can also use lookalike or exclusion to find more new customers based on existing customer data. The health care brand "Suntory Health" uploaded the list of purchased customers to the LINE enterprise management platform, allowing other egypt phone number data health care products under the brand to share the audience package. It also used Lookaike to amplify the audience package and exclude purchased customers. The result was not only The single purchase cost for new customers has dropped by 30%, and the labor cost of repeatedly uploading data has also been significantly reduced.
second party data
The LINE ecosystem has diverse data to help with advertising. LINE provides basic tools for second-party data, including official accounts and LAP backends. Brands can directly use existing tags in the backend to lock in audience conditions, find prospective customers, increase favorability and interaction, and eventually become buyers.
In addition to sending focus messages to official accounts, if you further enable "LINE Official Account Focus+", specific brand accounts can also perform Persona Targeting. The targeting direction includes online shopping behavior, purchasing power, shopping channels, as well as the type of official account being tracked, etc., to achieve More detailed focus marketing.