Learn how to run a Pink October campaign in your business
Posted: Sun Jan 19, 2025 10:19 am
One of the roles of a company is to promote the health and well-being of its employees. To do this, it can join well-known national and international actions, such as the Pink October campaign.
The mobilization aims to raise awareness and reinforce the need for prevention of breast cancer — the second most common among women in Brazil and worldwide, according to the National Cancer Institute (Inca) .
Due to its importance and magnitude, this is one of the most promoted efforts in the country and is extremely important for all women directly or indirectly involved in its business.
We have prepared this content so that you can learn job seekers database about Pink October and understand how you can promote the idea in your organization. Check it out!
What is the Pink October campaign?
The Pink October initiative began around 1990 in the United States and quickly spread around the world. Today, the campaign is marked by the mobilization of different organizations and companies that are partners of the movement.
In addition, several buildings, tourist attractions and monuments around the world are now lit up in pink and many activities are proposed to draw attention to the importance of early diagnosis of the disease (with breast self-examination) and its treatment.
For many women, it is not a common practice to have mammograms and other preliminary tests that can diagnose cancer. Therefore, talking about the origin of the movement is essential to defend the value of life and show that it begins with the awareness of employees and people around them.
What is its importance?
The main objective of the movement is to raise awareness in society about the importance of early diagnosis of breast cancer. By identifying the disease in its early stages, treatment can be simpler and less painful, and the patient is at less risk.
Within companies, the campaign also promotes the idea of engaging employees so that they know how to help and support colleagues who are undergoing treatment, as well as valuing each and every experience in order to bring more information to the work environment.
How to promote in my company?
Promoting Pink October in your company can involve quite simple actions, but they can have a huge impact on your employees. Check out some ideas below.
The mobilization aims to raise awareness and reinforce the need for prevention of breast cancer — the second most common among women in Brazil and worldwide, according to the National Cancer Institute (Inca) .
Due to its importance and magnitude, this is one of the most promoted efforts in the country and is extremely important for all women directly or indirectly involved in its business.
We have prepared this content so that you can learn job seekers database about Pink October and understand how you can promote the idea in your organization. Check it out!
What is the Pink October campaign?
The Pink October initiative began around 1990 in the United States and quickly spread around the world. Today, the campaign is marked by the mobilization of different organizations and companies that are partners of the movement.
In addition, several buildings, tourist attractions and monuments around the world are now lit up in pink and many activities are proposed to draw attention to the importance of early diagnosis of the disease (with breast self-examination) and its treatment.
For many women, it is not a common practice to have mammograms and other preliminary tests that can diagnose cancer. Therefore, talking about the origin of the movement is essential to defend the value of life and show that it begins with the awareness of employees and people around them.
What is its importance?
The main objective of the movement is to raise awareness in society about the importance of early diagnosis of breast cancer. By identifying the disease in its early stages, treatment can be simpler and less painful, and the patient is at less risk.
Within companies, the campaign also promotes the idea of engaging employees so that they know how to help and support colleagues who are undergoing treatment, as well as valuing each and every experience in order to bring more information to the work environment.
How to promote in my company?
Promoting Pink October in your company can involve quite simple actions, but they can have a huge impact on your employees. Check out some ideas below.