Omnichannel: the strategy for success in customer service!
Posted: Sun Jan 19, 2025 10:39 am
Have you heard of the omnichannel strategy ? It is an innovation that has come into force to meet the new consumer profile. Nowadays, consumers have become more demanding, they look for information before making a purchase and they expect greater and better interaction with companies.
With the technological revolution and the advancement of the internet, companies have been able to invest in new ways of communicating with customers. To ensure that the means of communication are efficient, it is necessary to adopt multichannel sales strategies. In this article, you will find out how to do this. Stay tuned!
What is omnichannel strategy?
Also known as a multichannel sales strategy, it is based on the truemoney database and interconnected use of a variety of communication and customer acquisition channels.
In other words, the company uses different means to interact with its audience. In this process of choosing channels, companies prefer to use those in which their consumers are already present.
This strategy combines direct and indirect communication channels. This way, it is possible to expand the possibilities for advertising and sales. Imagine the following situation: a customer entered the online store and liked an item, but he would rather try the clothing on.
The customer can check on the website whether there is stock available in the physical store and complete the purchase on site. With this, we can see that the objective of the omnichannel strategy is for one channel to help the other to improve the customer's shopping experience.
What types of channels are most used in omnichannel strategies?
The channels are divided into traditional and digital. Among the traditional ones, we have:
the physical store itself;
the franchises;
resellers, representatives and distributors;
telesales;
direct sales.
Among digital ones, you can use:
social networks, such as Facebook , Linkedin and WhatsApp;
e-commerce, which are online sales sites;
mobile commerce, which are cell phone and tablet applications for purchasing and advertising products;
online shopping centers, which bring together products from different companies.
Why is this strategy essential for sales?
Investing in a strategy that facilitates and improves the shopping experience by integrating as many channels as possible brings many benefits to your business.
With the technological revolution and the advancement of the internet, companies have been able to invest in new ways of communicating with customers. To ensure that the means of communication are efficient, it is necessary to adopt multichannel sales strategies. In this article, you will find out how to do this. Stay tuned!
What is omnichannel strategy?
Also known as a multichannel sales strategy, it is based on the truemoney database and interconnected use of a variety of communication and customer acquisition channels.
In other words, the company uses different means to interact with its audience. In this process of choosing channels, companies prefer to use those in which their consumers are already present.
This strategy combines direct and indirect communication channels. This way, it is possible to expand the possibilities for advertising and sales. Imagine the following situation: a customer entered the online store and liked an item, but he would rather try the clothing on.
The customer can check on the website whether there is stock available in the physical store and complete the purchase on site. With this, we can see that the objective of the omnichannel strategy is for one channel to help the other to improve the customer's shopping experience.
What types of channels are most used in omnichannel strategies?
The channels are divided into traditional and digital. Among the traditional ones, we have:
the physical store itself;
the franchises;
resellers, representatives and distributors;
telesales;
direct sales.
Among digital ones, you can use:
social networks, such as Facebook , Linkedin and WhatsApp;
e-commerce, which are online sales sites;
mobile commerce, which are cell phone and tablet applications for purchasing and advertising products;
online shopping centers, which bring together products from different companies.
Why is this strategy essential for sales?
Investing in a strategy that facilitates and improves the shopping experience by integrating as many channels as possible brings many benefits to your business.