After all, does word of mouth marketing still work?
Posted: Sun Jan 19, 2025 10:45 am
With the expansion of internet access, companies have gained tools to expand brand awareness and seek new customers. Together, social media has become a great channel for advertising, monitoring marketing actions and interacting with the target audience.
Given these options, what about good old word-of-mouth marketing? Is it still effective? Check out our post today and find out if it’s worth investing in this means of communication!
How do audiences respond to word-of-mouth marketing?
In a study published in 2011 by Nielsen , a company specializing in research, 92% of global consumers say they trust recommendations from friends and acquaintances over all forms of advertising.
This data shows us the importance of working on word-of-mouth marketing even with so many options for communication and advertising media.
Customers who make referrals don’t have much to band database by recommending a product or service — on the contrary, they put their own reputation at risk.
This form of marketing is therefore very effective, as it involves the credibility of a friend or family member. It is very different from hearing a salesperson, who is working for a company, say that a certain product is good.
What are the benefits of word of mouth marketing?
If word-of-mouth marketing is truly effective, we need to show the positive results it generates for a company. Let's now list some of these benefits:
1. Greater reliability
The main result of word-of-mouth marketing is the trust generated in the consumer.
As we said, it is not a salesperson or someone connected to the company who is recommending a product, it is another consumer who has purchased and used an item. He has already gone through the entire purchasing experience and approved it.
2. Better customer relationship
In general, people have feelings in common. One of them is reciprocity. When a customer is treated well and has a shopping experience beyond what they expected, a feeling of gratitude is created in them and they will look for ways to reciprocate.
One way is by indicating the brand or products that they like. This is a sign that the customer's relationship with the company is good, because, as we said, they are putting their own reputation at stake without receiving anything in return.
3. Lower cost
The cost of word-of-mouth marketing, compared to other means of communication and advertising, is another positive point.
It is included in costs that are already part of the company's day-to-day activities, such as good customer service, an effective after-sales channel, seeking to resolve problems quickly and excellent communication. All of this contributes to the customer being satisfied and willing to recommend your brand.
Given these options, what about good old word-of-mouth marketing? Is it still effective? Check out our post today and find out if it’s worth investing in this means of communication!
How do audiences respond to word-of-mouth marketing?
In a study published in 2011 by Nielsen , a company specializing in research, 92% of global consumers say they trust recommendations from friends and acquaintances over all forms of advertising.
This data shows us the importance of working on word-of-mouth marketing even with so many options for communication and advertising media.
Customers who make referrals don’t have much to band database by recommending a product or service — on the contrary, they put their own reputation at risk.
This form of marketing is therefore very effective, as it involves the credibility of a friend or family member. It is very different from hearing a salesperson, who is working for a company, say that a certain product is good.
What are the benefits of word of mouth marketing?
If word-of-mouth marketing is truly effective, we need to show the positive results it generates for a company. Let's now list some of these benefits:
1. Greater reliability
The main result of word-of-mouth marketing is the trust generated in the consumer.
As we said, it is not a salesperson or someone connected to the company who is recommending a product, it is another consumer who has purchased and used an item. He has already gone through the entire purchasing experience and approved it.
2. Better customer relationship
In general, people have feelings in common. One of them is reciprocity. When a customer is treated well and has a shopping experience beyond what they expected, a feeling of gratitude is created in them and they will look for ways to reciprocate.
One way is by indicating the brand or products that they like. This is a sign that the customer's relationship with the company is good, because, as we said, they are putting their own reputation at stake without receiving anything in return.
3. Lower cost
The cost of word-of-mouth marketing, compared to other means of communication and advertising, is another positive point.
It is included in costs that are already part of the company's day-to-day activities, such as good customer service, an effective after-sales channel, seeking to resolve problems quickly and excellent communication. All of this contributes to the customer being satisfied and willing to recommend your brand.