How to use heatmap to monitor consumers in physical stores?
Posted: Sun Jan 19, 2025 10:51 am
Understanding your consumer is essential to the success of your business. Knowing what their desires are, what they are currently looking for, and other variables will help you decide how and when to offer your products and services at the right time.
A very practical way to do this is by using a tool called heatmap. Continue reading our post and learn more about it!
What is heatmap?
Also called a heat map, the main objective of a heatmap is to map consumer behavior and thus help you improve your business results . It can be used for both physical and virtual stores.
The tool can map several variables, such as behavior botim database to the store's appearance, traffic in aisles, dead zones within the establishment, among others.
With it, you can find out which areas of the store consumers spend the most time in and which areas they rarely visit — which aisles are visited the most and which ones are usually left unused. Using colors in a video, you can identify these locations very quickly and easily.
What are the benefits of this technology?
Do you want good reasons to start using heatmaps today? Then check out the main benefits this tool can offer below!
Allows A/B testing
A/B testing is a strategy used by many companies in which you offer two options to the consumer: one is called option A, and the other, option B. From there, it becomes easier to know which option people like more and, therefore, offer them the best one, increasing the business's sales rates .
You can do this test using the heatmap. For example, simply position products in a different way and see the result using the map. You can identify that a certain item sold more when it was on a certain shelf or aisle in the store, which is then a good place to leave it.
Improves sales strategy
Using a heatmap makes it much easier to understand the consumers who enter your establishment. This will certainly affect your sales strategy and may require a complete change. The map can provide results that can transform your entire business.
Let's say you have a section for natural products and another for processed products. You may notice, for example, that customers spend more time in the aisle with natural products, and consequently, sales there tend to be higher.
With the map, it is easier to identify this behavior, and you will be able to expand your business according to these results, focusing more on products that are more attractive to the public.
Improves inventory control
Do consumers walk around a certain area of the store a lot? It’s worth checking it every day to see how quickly the products in that area run out. It may be necessary to restock the shelves daily to have better inventory control over these items.
Improves service
You can better serve a customer you know better. Knowing a little more about what pleases them makes it easier to provide personalized service.
For example, you can know his style if you have a clothing store. Does he usually shop for sportswear? It is likely that he cares a lot about his health and quality of life.
A very practical way to do this is by using a tool called heatmap. Continue reading our post and learn more about it!
What is heatmap?
Also called a heat map, the main objective of a heatmap is to map consumer behavior and thus help you improve your business results . It can be used for both physical and virtual stores.
The tool can map several variables, such as behavior botim database to the store's appearance, traffic in aisles, dead zones within the establishment, among others.
With it, you can find out which areas of the store consumers spend the most time in and which areas they rarely visit — which aisles are visited the most and which ones are usually left unused. Using colors in a video, you can identify these locations very quickly and easily.
What are the benefits of this technology?
Do you want good reasons to start using heatmaps today? Then check out the main benefits this tool can offer below!
Allows A/B testing
A/B testing is a strategy used by many companies in which you offer two options to the consumer: one is called option A, and the other, option B. From there, it becomes easier to know which option people like more and, therefore, offer them the best one, increasing the business's sales rates .
You can do this test using the heatmap. For example, simply position products in a different way and see the result using the map. You can identify that a certain item sold more when it was on a certain shelf or aisle in the store, which is then a good place to leave it.
Improves sales strategy
Using a heatmap makes it much easier to understand the consumers who enter your establishment. This will certainly affect your sales strategy and may require a complete change. The map can provide results that can transform your entire business.
Let's say you have a section for natural products and another for processed products. You may notice, for example, that customers spend more time in the aisle with natural products, and consequently, sales there tend to be higher.
With the map, it is easier to identify this behavior, and you will be able to expand your business according to these results, focusing more on products that are more attractive to the public.
Improves inventory control
Do consumers walk around a certain area of the store a lot? It’s worth checking it every day to see how quickly the products in that area run out. It may be necessary to restock the shelves daily to have better inventory control over these items.
Improves service
You can better serve a customer you know better. Knowing a little more about what pleases them makes it easier to provide personalized service.
For example, you can know his style if you have a clothing store. Does he usually shop for sportswear? It is likely that he cares a lot about his health and quality of life.