#4: Advice for agency owners considering hosting live events
Posted: Mon Jan 20, 2025 3:24 am
As your event scales in the coming years, prioritize optimizing the attendee journey. Think like your ideal customer, incorporate interactive elements, and inject surprise to keep people entertained as they learn. For example, when Rich attended the Social Media Marketing World Conference, he remembers someone standing at the top of the iraq b2b leads escalator and high-fiving everyone who came up. This immediately creates a positive mood – people can’t help but smile.
This positive atmosphere was more impressive than any single meeting they attended. Mastering the experiential element can take an event from mediocre to great. A positive glow is contagious and can translate into community goodwill and repeat business.
Rich Brooks is President of Flyte New Media, a web design and digital marketing agency that helps SMBs and nonprofits increase their online visibility, attract more qualified website traffic, and convert that traffic into leads and business. He is also the author of The Lead Machine: A Guide to Digital Marketing for Small Businesses and the founder of Agents of Change, a weekly podcast and annual conference focused on search, social and mobile marketing. You can find him on LinkedIn.
Brooke B. Sellas is the host of The Marketing Agency Show, produced by Social Media Examiner. She is the founder and CEO of B Squared Media, an agency that helps people connect, communicate and convert on social media. Her book is called Connecting Conversations. Find her on X/Twitter and LinkedIn.
This article comes from "The Marketing Agency Show". Listen below or subscribe.
This positive atmosphere was more impressive than any single meeting they attended. Mastering the experiential element can take an event from mediocre to great. A positive glow is contagious and can translate into community goodwill and repeat business.
Rich Brooks is President of Flyte New Media, a web design and digital marketing agency that helps SMBs and nonprofits increase their online visibility, attract more qualified website traffic, and convert that traffic into leads and business. He is also the author of The Lead Machine: A Guide to Digital Marketing for Small Businesses and the founder of Agents of Change, a weekly podcast and annual conference focused on search, social and mobile marketing. You can find him on LinkedIn.
Brooke B. Sellas is the host of The Marketing Agency Show, produced by Social Media Examiner. She is the founder and CEO of B Squared Media, an agency that helps people connect, communicate and convert on social media. Her book is called Connecting Conversations. Find her on X/Twitter and LinkedIn.
This article comes from "The Marketing Agency Show". Listen below or subscribe.