Consumers are increasingly looking for convenience when making purchases, especially in the digital environment, which in itself already offers a lot of convenience. Therefore, it is no surprise that the search for services through voice assistants is growing, and, consequently, the voice commerce niche !
Despite having overwhelming potential to generate new sales opportunities, this strategy is not yet 100% present in the market, as there are doubts about whether it is worth investing in or not.
Therefore, we decided to create this article to clarify your doubts and bring you some examples of voice assistants for you to apply in your voice commerce. I hope you enjoy it!
What is Voice Commerce?
Voice commerce can be translated as voice commerce, chiropractor email address and it is based on the use of voice commands to search for and buy products online. This strategy has been gaining momentum in the market and promises to be one of the main trends for 2021.
Still in doubt? Well, according to a Microsoft report , 72% of people say they have performed a voice search with the help of a digital assistant. Therefore, this data shows us that the opportunities are there, we just need to get our hands dirty!
Find out why you need to invest in this segment
Although the adoption of this practice has increased in recent years, as voice-activated shopping improves, you may have doubts about whether it is really worth implementing it in your e-commerce. That is why I have selected some reasons why you should use voice commerce, check them out!
Evolving the customer experience
Because voice commerce is easy to use, people tend to interact more with their devices, which can collect data from their owners and use it to personalize the customer experience. Companies that collect information about consumer behavior, preferences, and historical data can develop powerful products and marketing strategies to beat competitors, while also delighting their customers with every purchase.
This way, you can change and improve the way your customers interact with your store , making the process simpler without having to spend on labor to achieve customer success.
Knowing how Artificial Intelligence is being integrated into consumer shopping experiences, using voice search is the next step in utilizing this tool with your customers.