Purpose: What problem do you want to solve?

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The key is to properly evaluate whether a specific AI platform japan b2b leads is right for the problem your agency needs to solve.

1: First, ask the right questions
People often ask, “What AI marketing tool should I use?” But that’s the wrong question. You don’t ask, “What blender should I use without first figuring out what you want to do?”

Start with goals first, not technology. What problem do you want to solve? Then, figure out the processes and skills needed to achieve your goals. Otherwise, you might choose tools that don't help you achieve your goals, like using a blender to cook steak.

When deciding which AI tools to implement, Chris recommends adopting a “5P” framework:


People: Does your marketing team have the right skills?

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