Best practices to avoid Churn
Posted: Mon Jan 20, 2025 4:06 am
Now that you know what churn means, it’s time to learn about some alternatives to avoid this problem in software companies. Check it out!
Strengthen customer relationships
It's no secret that churn is directly related to engagement with your product or service. In short, the more customers interact with your company, the less likely they are to leave.
Therefore, the objective is to invite subscribers to interact cpa email list constantly, as this will make them remember your company and repeat the purchase again, or even recommend it to other people .
The reason these customers are determined to buy only from specific brands is because they have developed customer loyalty , and this is not limited to big international brands.
On the other hand, someone who simply likes your service may leave if another company launches a similar offering at a lower price. Here, your main concern should be the usefulness of the product .
As a loyal customer, they will also like the company, which will make them interested in consuming its content, participating in events, following it on social media and recommending it to friends. Therefore, be transparent and celebrate your customers' achievements.
Pay attention to the integrations of the first 90 days
Statista studies state that the average retention rate of mobile apps drops by 23% after 90 days , meaning that 80% of app users tend to churn within the first three months after signing up.
One reason this happens is when there’s not good onboarding . If new subscribers aren’t properly educated on what they need to do, when, and how, they’re unlikely to use your product or service.
Some important points are: managing expectations, overcoming objections, explaining step-by-step how to use the service, and highlighting its advantages .
Strengthen customer relationships
It's no secret that churn is directly related to engagement with your product or service. In short, the more customers interact with your company, the less likely they are to leave.
Therefore, the objective is to invite subscribers to interact cpa email list constantly, as this will make them remember your company and repeat the purchase again, or even recommend it to other people .
The reason these customers are determined to buy only from specific brands is because they have developed customer loyalty , and this is not limited to big international brands.
On the other hand, someone who simply likes your service may leave if another company launches a similar offering at a lower price. Here, your main concern should be the usefulness of the product .
As a loyal customer, they will also like the company, which will make them interested in consuming its content, participating in events, following it on social media and recommending it to friends. Therefore, be transparent and celebrate your customers' achievements.
Pay attention to the integrations of the first 90 days
Statista studies state that the average retention rate of mobile apps drops by 23% after 90 days , meaning that 80% of app users tend to churn within the first three months after signing up.
One reason this happens is when there’s not good onboarding . If new subscribers aren’t properly educated on what they need to do, when, and how, they’re unlikely to use your product or service.
Some important points are: managing expectations, overcoming objections, explaining step-by-step how to use the service, and highlighting its advantages .