Analysis of advertising campaign effectiveness

aminaas1576 · Post by **aminaas1576** » Mon Jan 20, 2025 4:07 am

If we talk about the cost of conversion, then the logic is basically the same. That is, we roughly understand what the conversion from applications to sales is, what the average check is and how much we earn. We put everything in reverse and get that, let's say, we are ready to pay 500 rubles for an application or a call. If the cost is lower, we earn, if 500 rubles, we break even. And based on this, we can see what cost the algorithm sets for us.

It doesn’t matter whether you do Yandex.Direct promotion yourself or hire contractors to increase the return on advertising, you need to constantly monitor the effectiveness of the campaigns you’ve launched: how much money you’ve spent and how much traffic you’ve attracted from this particular source.

Evgeniy Voronin

The easiest way to analyze the effectiveness of an advertising campaign is to look at the conversion rate into applications and calls, and then calculate its cost. But there is a nuance here - we can receive uae email list many applications, cheap ones, and the conversion rate into sales will be low.

To analyze the next stage, we need to connect Yandex Metrica , a CRM system, end-to-end analytics, call tracking, then it will be clear how many, for example, we received applications from a specific ad or from a specific request in contextual advertising, how many real clients it ultimately brought, what the check was, what the total revenue was and how much we ultimately earned there. In this way, you can calculate the ROI for all ads, advertising campaigns, requests and sites separately, and already knowing all the data, adjust or disable what does not bring results. If you do not do this, then the advertising will work blindly.

Unfortunately, many clients focus their attention only on setting up advertising, while proper campaign optimization is 80% of success in promoting in Yandex Direct. Having analytical data on hand, you can significantly reduce costs, thereby increasing ROI and other indicators.