Has your company implemented conversational marketing?

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Sound familiar? Hopefully you haven’t heard this recently, but up until a few years ago, this was the norm. If you had a question about a product or service, you’d call the company and hope you’d get through to a representative who could help. If you didn’t have time to wait on the line, you’d send an email or fill out an online form and wait for a response.

This dated, broken customer experience worked because it was the only option available.

But things have changed and companies that ukraine telegram number database have introduced conversational marketing are one step ahead of those that have remained “business as usual”.



What is Conversational Marketing?
Conversational marketing is not so much a business strategy as a way to interface with your most important resource: your customers. It allows you to eliminate obstacles between the customer and the company and replace them with the power of real-time communication, as well as avoiding unnecessary jumps and delays.

Conversational marketing transforms the person you interact with from a contact to an individual and this really makes a big difference in the purchasing decisions they will make as a result.

As a business, you give the same information to the same person that you would have given them anyway. But you do it on their terms, in real time, and by developing an authentic relationship with that individual.

While the focus should certainly be on building better customer relationships, there is also a need to develop a strategy around this. We’ll dive deeper into this later.