RD Station offers several other features, such as:
Posted: Mon Jan 20, 2025 4:34 am
If you have to choose just one option, we recommend Content Marketing, without a shadow of a doubt.
The reason is simple: in addition to being a channel that will naturally require an automation tool, it will be the best way to acquire contacts over time , in addition to having a lower cost than paid strategies.
In any case, it is important to know that you will need some strategy to boost your lead generation , with automation tools. And that, to nurture your base, it is essential that there are other conversion points so that this contact moves along the funnel.
The role of strategy is precisely to create this path for people to enter your funnel and reach the automation stage, so you can generate opportunities in a scalable way.
Always remember: you need visits to have leads , and leads to have customers . And your visitors will only become leads or move through your funnel if the touchpoints are visible.
Then, understand what the intermediate conversion points are , which can help this person reach other stages, so you can collect more data and qualify them in lead scoring .
What are the main automation tools?
Now that I've explained the whole context and why marketing automation doesn't generate leads , it's time to learn about the main tools available on the market. Stay tuned!
RD Station
According to research by Marketing Tools Latam , carried out by Rock Content, RD Station is the leader in marketing automation software in Brazil.
The tool was created by the Brazilian company Resultados Digitais, and one of its main advantages is the fact that it is developed entirely in Portuguese . But that's not all!
configure lead scoring ;
send marketing emails;
create automation actions and landing pages ;
manage your social media and contact base;
optimize content for search engines (SEO);
track user actions with lead tracking .
And do you know what's best? You don't need to have any programming diabetes mailing list knowledge to do all this, the platform is intuitive and easy to use.
What are the prices of RD Station? Well, this marketing automation tool has 4 plans, which are:
Light: R$69.00 monthly;
Basic: R$489.00 monthly;
Pro: R$939.00 monthly;
Enterprise: R$2,659.00 per month.
HubSpot
Creator of the Inbound Marketing concept, HubSpot is the most used marketing automation tool in Latin America , also according to the Marketing Tools Latam survey.
The reason is simple: in addition to being a channel that will naturally require an automation tool, it will be the best way to acquire contacts over time , in addition to having a lower cost than paid strategies.
In any case, it is important to know that you will need some strategy to boost your lead generation , with automation tools. And that, to nurture your base, it is essential that there are other conversion points so that this contact moves along the funnel.
The role of strategy is precisely to create this path for people to enter your funnel and reach the automation stage, so you can generate opportunities in a scalable way.
Always remember: you need visits to have leads , and leads to have customers . And your visitors will only become leads or move through your funnel if the touchpoints are visible.
Then, understand what the intermediate conversion points are , which can help this person reach other stages, so you can collect more data and qualify them in lead scoring .
What are the main automation tools?
Now that I've explained the whole context and why marketing automation doesn't generate leads , it's time to learn about the main tools available on the market. Stay tuned!
RD Station
According to research by Marketing Tools Latam , carried out by Rock Content, RD Station is the leader in marketing automation software in Brazil.
The tool was created by the Brazilian company Resultados Digitais, and one of its main advantages is the fact that it is developed entirely in Portuguese . But that's not all!
configure lead scoring ;
send marketing emails;
create automation actions and landing pages ;
manage your social media and contact base;
optimize content for search engines (SEO);
track user actions with lead tracking .
And do you know what's best? You don't need to have any programming diabetes mailing list knowledge to do all this, the platform is intuitive and easy to use.
What are the prices of RD Station? Well, this marketing automation tool has 4 plans, which are:
Light: R$69.00 monthly;
Basic: R$489.00 monthly;
Pro: R$939.00 monthly;
Enterprise: R$2,659.00 per month.
HubSpot
Creator of the Inbound Marketing concept, HubSpot is the most used marketing automation tool in Latin America , also according to the Marketing Tools Latam survey.