What are Google Ads Discovery Campaigns?
Posted: Mon Jan 20, 2025 4:47 am
Let's see together what Google Ads discovery campaigns are, when to use them and how to create them ...
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Google Ads Discovery campaigns are visual and maldives business email list interactive advertising campaigns.
What does it mean?
This means that they are able to intercept the user who is browsing but not actively looking for anything , offering him something new.
However, this does not mean that the user will not be targeted, on the contrary, discovery campaigns will be viewed by people who are potentially interested in what the campaign offers.
They simply will not be seen by people who have typed in a certain keyword but, on the contrary, by an audience , as works for advertising campaigns on social networks, for example.
To shed some light on the world of advertising on Google, I recommend that you read our guide to Google ads very carefully (the most complete ever written).
If you want to acquire vertical skills in advertising on both Google and YouTube, as well as on other platforms such as Meta, LinkedIn and Tik Tok, we recommend our Advertising Start course which will allow you to become a complete advertiser.
Let's go!
Table of Contents show
Google Ads Discovery campaigns are visual and maldives business email list interactive advertising campaigns.
What does it mean?
This means that they are able to intercept the user who is browsing but not actively looking for anything , offering him something new.
However, this does not mean that the user will not be targeted, on the contrary, discovery campaigns will be viewed by people who are potentially interested in what the campaign offers.
They simply will not be seen by people who have typed in a certain keyword but, on the contrary, by an audience , as works for advertising campaigns on social networks, for example.
To shed some light on the world of advertising on Google, I recommend that you read our guide to Google ads very carefully (the most complete ever written).
If you want to acquire vertical skills in advertising on both Google and YouTube, as well as on other platforms such as Meta, LinkedIn and Tik Tok, we recommend our Advertising Start course which will allow you to become a complete advertiser.