Marketing Budget: learn how to define one for your company!
Posted: Mon Jan 20, 2025 4:53 am
Does your company already have a marketing budget? More and more organizations are realizing the importance of investing in marketing to boost their results, but many of them fail to define the resources that will be allocated for this purpose.
One of the most common situations I see in the market is the company that seeks to double results without making equivalent financial investments in marketing.
It becomes very difficult to be effective when you don't put a good strategy into practice or explore the best digital tools – especially when your competitors are more efficient at attracting consumers.
According to experts, the ideal investment in marketing is 6% to 12% of revenue for companies that are already established in the market and 12% to 20% for companies that are new to the market – which do not yet have credibility among the public.
However, these are just estimates for a chile phone number lead marketing budget. Several factors influence the amounts invested: revenue, profitability, brand perception, competition, among others.
Each company needs to carry out an analysis to understand its needs.
In this article, you will learn how to set a marketing budget for your company and maximize your results online. Check it out!
Why make a marketing budget?
The marketing budget has a very simple objective: to ensure that the company's resources are well spent and achieve the best results with marketing actions.
When you invest in marketing, you certainly expect the best results, right? Whether these results are related to lead generation, increased sales, building authority in the market, customer loyalty, among other objectives.
A good marketing budget ensures that you invest what is necessary to achieve your goals, without wasting resources on actions that do not bring returns.
Furthermore, financial planning for marketing investments also contributes to the financial security of the entire company and allows you to compare planned and actual expenses.
How to start?
So, where should you start to define a marketing budget for your company? I have separated the main aspects that deserve your attention at this time. Take a look:
Set goals
I see many business owners who limit the goals of their marketing efforts to “selling more.” However, you need to be more specific than that to really achieve good results . Without clarity about where you want to go, it is very difficult to optimize the use of available resources.
The objectives of marketing actions may be related to generating traffic to the website , generating leads, nurturing these leads, upselling to existing customers, building authority in the market, customer loyalty, among many others. Evaluate which objective is most aligned with what your company is currently seeking.
Make an estimate of values
A marketing budget revolves around the financial amounts that must come out of your company's cash flow. Therefore, estimating values is a very important step in this process.
Check out the main methods for making this estimate:
Find the tools to achieve your goal. The first step in estimating the amount to be invested is to find out which tools and activities you will need to spend money on – taking into account your goal;
Use previous references. Recover the amounts spent on other marketing actions carried out in past periods to have a more accurate idea of the values;
Get quotes. Another way to make it easier to access more accurate information about the amounts needed to execute your marketing actions is to get quotes from suppliers and tools;
Use a safety margin. Even with this estimation work, be sure to consider a good safety margin of 15% to 20% of the total value to avoid unforeseen events.
One of the most common situations I see in the market is the company that seeks to double results without making equivalent financial investments in marketing.
It becomes very difficult to be effective when you don't put a good strategy into practice or explore the best digital tools – especially when your competitors are more efficient at attracting consumers.
According to experts, the ideal investment in marketing is 6% to 12% of revenue for companies that are already established in the market and 12% to 20% for companies that are new to the market – which do not yet have credibility among the public.
However, these are just estimates for a chile phone number lead marketing budget. Several factors influence the amounts invested: revenue, profitability, brand perception, competition, among others.
Each company needs to carry out an analysis to understand its needs.
In this article, you will learn how to set a marketing budget for your company and maximize your results online. Check it out!
Why make a marketing budget?
The marketing budget has a very simple objective: to ensure that the company's resources are well spent and achieve the best results with marketing actions.
When you invest in marketing, you certainly expect the best results, right? Whether these results are related to lead generation, increased sales, building authority in the market, customer loyalty, among other objectives.
A good marketing budget ensures that you invest what is necessary to achieve your goals, without wasting resources on actions that do not bring returns.
Furthermore, financial planning for marketing investments also contributes to the financial security of the entire company and allows you to compare planned and actual expenses.
How to start?
So, where should you start to define a marketing budget for your company? I have separated the main aspects that deserve your attention at this time. Take a look:
Set goals
I see many business owners who limit the goals of their marketing efforts to “selling more.” However, you need to be more specific than that to really achieve good results . Without clarity about where you want to go, it is very difficult to optimize the use of available resources.
The objectives of marketing actions may be related to generating traffic to the website , generating leads, nurturing these leads, upselling to existing customers, building authority in the market, customer loyalty, among many others. Evaluate which objective is most aligned with what your company is currently seeking.
Make an estimate of values
A marketing budget revolves around the financial amounts that must come out of your company's cash flow. Therefore, estimating values is a very important step in this process.
Check out the main methods for making this estimate:
Find the tools to achieve your goal. The first step in estimating the amount to be invested is to find out which tools and activities you will need to spend money on – taking into account your goal;
Use previous references. Recover the amounts spent on other marketing actions carried out in past periods to have a more accurate idea of the values;
Get quotes. Another way to make it easier to access more accurate information about the amounts needed to execute your marketing actions is to get quotes from suppliers and tools;
Use a safety margin. Even with this estimation work, be sure to consider a good safety margin of 15% to 20% of the total value to avoid unforeseen events.