Making videos without taking into account

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How to fix: Research your audience's interests, use the same wording your viewers use.


Anna Khlebnikova

Let's look at my example. As an expert in video production, I could tell hundreds of professional secrets using the language of TV people. But my blog audience is not interested in this, they formulate questions differently.


Learn to speak a language that is close to your audience, and to do this, listen, write down what clients ask in direct messages, comments, webinars and consultations.

Mistake 6: Not taking into account the visual preferences of the audience
Audiences of different age groups perceive visual greece consumer email list information differently. Young people like dynamic videos. Older people, on the contrary, often prefer videos with a leisurely narrative and smooth cutting of frames.

the needs of the viewers is a mistake.

How to fix: Study your target audience and their preferences.

Don't get stuck on one style, test different formats and delivery of information. Ask in what form your audience finds it easier and more interesting to receive information. This is especially relevant if the business has different channels of interaction.


For example, in our Telegram channel, texts won, not videos. This is a feature of the platform.
Mistake 7: Not Reusing Video Content
There is a common misconception: I have already used this photo/video, so it cannot be used anywhere else. This is a mistake. Only you saw absolutely all of your materials, and viewers only watched what the feed and social media algorithms brought.