Philosophy and Caffeine
Posted: Mon Jan 20, 2025 5:20 am
What you can replicate : The best strategy to encourage customers to buy your product or service? Show them directly what it can do for them.
Spotify Italy: the Sanremo case
The success story is always the same: the week of Sanremo, but this time on TikTok .
If the old videos had hundreds of thousands of views, those dedicated to Sanremo have reached millions .
The secret? Creating exclusive content directly with the singers: palestine business email list interviews , funny videos, presentation videos and Q&A .
Quick cuts, spot-on questions, and a focus on Gen Z’s favorite singers: it’s the perfect recipe for creating viral videos.
The most successful video? The one celebrating the streaming record of “Brividi” by Mahmood and Blanco, which reached 21 million views.
What you can replicate : again, the advice is to anticipate and ride the trends in your sector, trying to create original content (and suitable for the audience that follows you).
With 152,700 followers, Benedetta Santini (one of our Humans of Marketers), has conquered the world of TikTok Italy (also thanks to the TikTok Ads tool ).
But it is not so much the result itself that is striking, but how he achieved it.
Benedetta is passionate about philosophy and in her TikToks she talks about just this: about Seneca, Jung, Aristotle.
Spotify Italy: the Sanremo case
The success story is always the same: the week of Sanremo, but this time on TikTok .
If the old videos had hundreds of thousands of views, those dedicated to Sanremo have reached millions .
The secret? Creating exclusive content directly with the singers: palestine business email list interviews , funny videos, presentation videos and Q&A .
Quick cuts, spot-on questions, and a focus on Gen Z’s favorite singers: it’s the perfect recipe for creating viral videos.
The most successful video? The one celebrating the streaming record of “Brividi” by Mahmood and Blanco, which reached 21 million views.
What you can replicate : again, the advice is to anticipate and ride the trends in your sector, trying to create original content (and suitable for the audience that follows you).
With 152,700 followers, Benedetta Santini (one of our Humans of Marketers), has conquered the world of TikTok Italy (also thanks to the TikTok Ads tool ).
But it is not so much the result itself that is striking, but how he achieved it.
Benedetta is passionate about philosophy and in her TikToks she talks about just this: about Seneca, Jung, Aristotle.