Branded content, in general, is content produced by a company with the aim of impacting the audience, generating a connection with them. In other words, the main function of branded content is to entertain, which is why it is also known as branded entertainment.
While content marketing aims to attract, engage and ultimately make the consumer take some action, branded content does not have this same purpose, its sole function being to engrave the brand in the mind and heart of the customer.
What is the purpose of Branded Content?
The focus of branded content is not on promoting a fast food email list product or service . In fact, it is related to advertising, which tries to convince and persuade someone to buy something.
However, in addition to entertaining, branded content aims to:
reinforce brand positioning;
increased brand equity ;
spontaneous reminder of the company;
creating a connection with the target audience ;
increase consumer engagement;
generate a community around the brand.
Keep reading this article and learn how to put it into practice!
Best Strategies for Branded Content
Before getting down to business, we have 5 powerful tips for a good strategy. Follow along!