One huge marketing day changes its colors: The Super Bowl

monira#$1244 · Post by **monira#$1244** » Mon Jan 20, 2025 5:36 am

None of the biggest marketing days of the year in the Northern Hemisphere takes place in February. It's the day when two American football teams take to the field to decide the winner: the Super Bowl. But it's more than just a game, it's undoubtedly one of the biggest marketing days of the year. In fact, many viewers will take time out of their schedule to watch the game in order to see as many ads as possible. In 2022, a 30-second ad during the Super Bowl cost $60,000. It's estimated that hundreds of millions of dollars are spent on advertising on this day .

Traditionally, consumer staples feature heavily in ads during the Super Bowl. This makes sense, as sports naturally draw attention to goods that can be consumed and enjoyed that day. This would include: soda, beer, snacks, candy, etc. Other popular items are cars, services, investments, travel, and hospitality. Over time, certain themes have emerged, and this year is cambodia telegram number database no exception, with the emergence of cryptocurrencies.

Regardless of one’s opinion of the asset, cryptocurrencies have gathered a large following in recent years. It’s no surprise that this trend would target a large venue like the Super Bowl. Whether this type of exposure will be profitable for advertisers or their seemingly engaged customers is unclear, but if the trend continues to be hot, these companies will surely attend next year’s event as well.

While the Super Bowl is one of the biggest (and most expensive) events to communicate with potential customers, it’s just a point in time. Marketers looking to capitalize on this single day have been preparing for months to create a glide path to the event and build anticipation. This integrated approach has created strong returns for brands based on planning over time. From other ads, social, blogs , brand campaigns, etc., an effective 30-second campaign is based not only on content from that day, but also on all the other activities leading up to the big event.