Patagonia has long been focused on UGC and standing up for its beliefs.

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The brand discusses topics like its manufacturing process on social media, but doesn’t push sales. Or make products the focus of all posts.

Instead, all messages and calls to action (CTAs ) are about protecting the list of belgium consumer email environment and rethinking consumerism. The brand is not afraid to speak out about issues that are important to it.

For example, this statement explains why Patagonia has boycotted Facebook ads since 2020:

Patagonia CEO's Statement on Why He Boycotted Facebook Ads
This is a bold strategy that may not work for all brands. But it highlights the impact of prioritizing your mission over your products.

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