Justifying the cost of including video in your advertising strategy is no small feat,

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Especially in light of the recent controversy surrounding Google and YouTube's skippable ads .

It’s crucial to keep an eye on how your budget is performing and whether you’re using the right content formats: make sure you conduct regular video performance reviews to understand their true value.

Are you getting enough reach and engagement with your ads?

Do you have a good CPM compared to the rest of your industry? Could less list of bulgaria consumer email expensive formats, such as desktop display and in-app ads, be a better fit for your online advertising? online advertising online?

How to Check Your Competitors CPM
One of the great benefits of AdClarity is that the insights don’t stop at the industry level: you can dig into your competition, campaigns, and even individual ads to benchmark your business, whether you need a Facebook/Meta CPM benchmark or a Google Display CPM benchmark.

You can uncover your competition's advertising secrets and estimate their CPM by dividing their campaign spend by their campaign impressions.

All you have to do in AdClarity is enter their domain and analyze the report to see the statistics: you will find the estimated spend for the chosen time period at the top of the page: