daily budgetBy choosing this option,

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every aspect and to planning the budget itself.

total budget
Facebook divides the total budget for the campaign on the pre-established days of the duration that you have chosen from the beginning and in this way it will be possible to calculate the average amount that is spent daily.

Facebook will spend the amount you set daily sri lanka business email list showing all your ads and optimizing for the goal you set. The daily cost tends to fluctuate because Facebook tends to self-optimize the campaign by spending more or less than the planned budget.

Our advice is to test first, and then outline the right campaign strategy. Invest the right amount, at least the first few times.

A tip? Use the 30/70 rule.

and use 30% of it and start testing.

Try to understand what is happening. Analyze.

If the campaign becomes interesting (the ROI is positive, but this also depends on the type of conversion, usually purchase or lead generation) then you can try to invest the remaining 70% as well.