Building Trust with Ratings and Reviews

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The best product page examples provide customer ratings and reviews. To help shoppers decide whether to buy your product. And whether to buy from you.

So, ask for your customers’ feedback. Then display it prominently.

This might include an average star rating at the top of the page. And individual reviews at the bottom, complete with images, comments, and ratings.

Make sure you can respond to reviews if needed. This will help you resolve any list of tokelau consumer email complaints and protect your brand reputation . As Frigidaire does here:

Ratings and reviews page
Tip: Instill trust in your customers by advertising any accreditations, awards, or customer service benefits you have. Let shoppers know that your website is trustworthy.

Use structured data
Structured data is information that helps search engines better understand web pages. It uses a markup language called schema .

With the product schema , you can insert the following elements into your product pages:

Average rating
Image
Color
Price
And much more
This way you can ensure Google ’s rich results , which are more detailed and engaging listings.