How to Get the Most From an Understaffed Marketing Team

[shukla7789]

Having an understaffed marketing team poses problems for businesses.

For one, important action items may fall through the cracks. Second, having an understaffed team results in overwork, which is the leading cause of work-related stress in the U.S.

This blog post discusses tips to support your marketing team during a time of human resources shortage. Keep reading to learn more!

P.S. Looking for a simple solution to help your understaffed marketing team? Consider partnering with WebFX! With over 500 digital marketing experts, we act as an extension of your marketing team. Contact us today to learn how we can help!

Discover: How to Structure a Marketing Team

Managing your understaffed marketing team
Despite the hurdle of being short-staffed, marketing business owner database can strategically improve their team’s productivity to get things done and streamline their processes as they increase their headcount.

Businesses can consider expanding their marketing teams or outsourcing other efforts they don’t have the bandwidth or expertise for. Here are some tips on managing your marketing team:

notes icon
6 ways to support your understaffed marketing team
Identify the issues
Find ways to incorporate automation
Integrate marketing tools
Hire and train for diverse skill sets
Set SMART goals
Consider outsourcing
Let’s dive into each one:

1. Identify the issues
Begin by looking for areas with low productivity levels. It could be data entry, content creation, lead generation, or anything else.

What is your team struggling with the most? Once you’ve identified your team’s pain points, start brainstorming ideas to solve them.

Instead of a one-size-fits-all approach, ask specific questions:

Can you provide training to your staff?
Can you hire a new team member?
How can you fix time or project management issues?
2. Find ways to incorporate automation
When a marketing team is understaffed, incorporating marketing automation is one of the most cost-effective solutions to maximizing output. Daily tasks and activities that don’t require much attention can benefit from automation.

For example, if you have been writing welcome emails from scratch every time, there are solutions to help your employees cut that out of their workday. You can use software to set up email triggers, such as a person signing up for an account on your website.