Marketing Challenges for Small Businesses

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One of the most rewarding, yet often frustrating aspects of running a small business is marketing. This challenge has been compounded over the last year as COVID has had a significant impact on the way business is run. It’s hard to focus on things like marketing when you seem to be putting out fires. However, marketing, when done right, can have both short-term and long-term impacts on a small business. So, what are some of the challenges that need to be addressed ?


One thing that companies need more and more is leads. As a small business, generating leads can become a headache if not a downright risky if not approached in the right way. Luckily, here is an easy fix if these specific actions have not been done. Make sure that leads are able to contact you when they visit the company website. This is often overlooked because owners assume that leads will contact them through the information listed on the website or perhaps through social. This is a big mistake, an attractive canada telegram number database form should be available directly on the homepage. Once filled out, this not only allows the company to contact the requester, but the requester can add some specific questions or communications to the query. Blogs are also great for lead generation. Craft the right content for your followers and you will go a long way in building your brand over time.


A good marketing strategy that can be fairly evaluated is something that is often missing from small businesses. Simply trying a lot of things and "seeing what sticks" is a recipe for failure, and some real thought should be put into a constructive marketing plan. It's surprising how many small businesses know very little about their competition. Any marketing plan begins with an objective analysis of the competition. This can be done using your own time, or outsourced to a vendor for a more comprehensive approach. It's surprising how much can be accomplished by having the right information about the competition. Once a marketing plan is in place, ongoing evaluation of the data will be important. This can be done through SEO metrics. Make sure you have a basic understanding of SEO and are implementing a strategy. The metrics that come with the strategy will give you an idea of ​​who is visiting your site and how effective your advertising is. You don't need to be an SEO genius to do this, and be sure to read up on some of the basics online or purchase a book to develop a basic understanding.