#2: Nurture Leads
Posted: Mon Jan 20, 2025 6:14 am
Hosted by Michael Stelzner, the belize b2b leads show explores this exciting new frontier in easy-to-understand terms.
Open your favorite podcast app and search for "AI Explored." Or click the button below to learn more.
I want to know more about artificial intelligence
To push engaged prospects further down the funnel, create a space that encourages high-intent prospects to self-identify and start a conversation with you. In other words, move the conversation from public comments to private DMs where you can connect with prospects and ask qualifying questions.
One of the most effective ways to generate leads through LinkedIn DM is to offer exclusive resources. Instead of linking to it in the comment, ask potential customers to comment using a specific prompt, keyword, or emoji. Then send a DM to the prospect who participated in the prompt. This approach works for two reasons. First, it allows potential customers to express interest in your offer, which helps with lead qualification. It also prompts prospects to request a DM from you, meaning they actually choose to join the conversation.
Below, Ramli John, Content Director at Appcues, shares a trailer of the email swipe file he wrote. He encourages prospects to engage with the post and comment using emojis to get DMs with links to lead magnets. Since LinkedIn typically requires a connection before enabling messaging, this approach allowed Ramli to connect with hundreds of new prospects and gave him the option to filter prospects in DMs.
Open your favorite podcast app and search for "AI Explored." Or click the button below to learn more.
I want to know more about artificial intelligence
To push engaged prospects further down the funnel, create a space that encourages high-intent prospects to self-identify and start a conversation with you. In other words, move the conversation from public comments to private DMs where you can connect with prospects and ask qualifying questions.
One of the most effective ways to generate leads through LinkedIn DM is to offer exclusive resources. Instead of linking to it in the comment, ask potential customers to comment using a specific prompt, keyword, or emoji. Then send a DM to the prospect who participated in the prompt. This approach works for two reasons. First, it allows potential customers to express interest in your offer, which helps with lead qualification. It also prompts prospects to request a DM from you, meaning they actually choose to join the conversation.
Below, Ramli John, Content Director at Appcues, shares a trailer of the email swipe file he wrote. He encourages prospects to engage with the post and comment using emojis to get DMs with links to lead magnets. Since LinkedIn typically requires a connection before enabling messaging, this approach allowed Ramli to connect with hundreds of new prospects and gave him the option to filter prospects in DMs.