14 Marketing Challenges You’ll Face In 2025 (+ Solutions)
Posted: Mon Jan 20, 2025 6:14 am
Whether a marketing expert or novice, you’ll face challenges with creating and executing your marketing strategy. Since technology and the digital marketing landscape always change, you need to pivot and adjust each year to take on new challenges in marketing.
So, what challenges can you expect for 2025?
Staying on top of trends
Facing competition
Setting the right budget
Managing data
Generating quality leads
Hiring the right marketing team
Finding the right marketing tools
Adaptability
Expanding marketing
Retaining customers
Creating quality content
Identifying and entering new markets
Testing new channels
Quantifying marketing results
Keep reading to see the top marketing challenges you’ll linkedin database and learn how to take them head-on!
And, if you want more helpful tips and tricks for marketing your business online, join 200,000 savvy marketers who get our emails sent straight to their inbox!
Explore: 7 Email Marketing Challenges Savvy Brands Avoid in 2025
Marketing challenge #1: Staying on top of trends
One of the biggest challenges in marketing is staying on top of trends. As mentioned earlier, the digital marketing landscape continually changes as technology develops. As a result, marketing strategies must change and adapt to meet the current market.
Why it’s challenging
Staying on top of trends is one of the top marketing issues because trends constantly change –– what’s popular one month can easily switch to something else within a few weeks.
Think about TikTok. There are always trending sound bites, songs, and dances that suddenly become popular and everyone’s using/doing them. By the next month, people move on to something else.
Staying on top of these trends online is time-consuming for your business.
How to solve this marketing problem
So, how do you solve this marketing problem? The best solution is to focus on the trends that apply to your industry. Not every trending dance or new social platform is the right fit for your business. Focus on the ones that fit your brand.
If you own a restaurant, for example, you’d want to stay on top of any trending food videos you see on social media or blog post topics generating interest.
Girl in an Instagram video holding an ice cream cone in a Rita's uniform
Marketing challenge #2: Facing competition
Next on this list of common marketing problems is facing competition. Did you know that 53% of business leaders plan to spend more money on digital marketing in 2025? More businesses recognize the value of online marketing, which means more companies invest in it.
Why it’s challenging
You’ve always faced competition, so what makes it different for 2025? While competition is always present, more businesses are investing in digital marketing. Companies recognize the benefits of marketing online and are choosing to invest in it to boost their return on investment (ROI).
That means there’s more competition you need to face and more businesses taking up digital space. That also means your audience has more options, which can drive potential leads away from you.
How to solve this marketing problem
If you want to get and stay ahead of your competition, conduct a competitor analysis. This analysis will enable you to understand your competition’s strengths and weaknesses to capitalize on them.
Additionally, a strong digital marketing strategy helps you stay competitive. Using the most effective strategies for your business will help you continue attracting qualified leads over your competition.
Marketing challenge #3: Setting the appropriate budget
One of the top marketing challenges every business faces is setting the right budget. Your budget plays a significant role in your marketing’s effectiveness, so you must invest enough for your marketing to be effective.
So, what challenges can you expect for 2025?
Staying on top of trends
Facing competition
Setting the right budget
Managing data
Generating quality leads
Hiring the right marketing team
Finding the right marketing tools
Adaptability
Expanding marketing
Retaining customers
Creating quality content
Identifying and entering new markets
Testing new channels
Quantifying marketing results
Keep reading to see the top marketing challenges you’ll linkedin database and learn how to take them head-on!
And, if you want more helpful tips and tricks for marketing your business online, join 200,000 savvy marketers who get our emails sent straight to their inbox!
Explore: 7 Email Marketing Challenges Savvy Brands Avoid in 2025
Marketing challenge #1: Staying on top of trends
One of the biggest challenges in marketing is staying on top of trends. As mentioned earlier, the digital marketing landscape continually changes as technology develops. As a result, marketing strategies must change and adapt to meet the current market.
Why it’s challenging
Staying on top of trends is one of the top marketing issues because trends constantly change –– what’s popular one month can easily switch to something else within a few weeks.
Think about TikTok. There are always trending sound bites, songs, and dances that suddenly become popular and everyone’s using/doing them. By the next month, people move on to something else.
Staying on top of these trends online is time-consuming for your business.
How to solve this marketing problem
So, how do you solve this marketing problem? The best solution is to focus on the trends that apply to your industry. Not every trending dance or new social platform is the right fit for your business. Focus on the ones that fit your brand.
If you own a restaurant, for example, you’d want to stay on top of any trending food videos you see on social media or blog post topics generating interest.
Girl in an Instagram video holding an ice cream cone in a Rita's uniform
Marketing challenge #2: Facing competition
Next on this list of common marketing problems is facing competition. Did you know that 53% of business leaders plan to spend more money on digital marketing in 2025? More businesses recognize the value of online marketing, which means more companies invest in it.
Why it’s challenging
You’ve always faced competition, so what makes it different for 2025? While competition is always present, more businesses are investing in digital marketing. Companies recognize the benefits of marketing online and are choosing to invest in it to boost their return on investment (ROI).
That means there’s more competition you need to face and more businesses taking up digital space. That also means your audience has more options, which can drive potential leads away from you.
How to solve this marketing problem
If you want to get and stay ahead of your competition, conduct a competitor analysis. This analysis will enable you to understand your competition’s strengths and weaknesses to capitalize on them.
Additionally, a strong digital marketing strategy helps you stay competitive. Using the most effective strategies for your business will help you continue attracting qualified leads over your competition.
Marketing challenge #3: Setting the appropriate budget
One of the top marketing challenges every business faces is setting the right budget. Your budget plays a significant role in your marketing’s effectiveness, so you must invest enough for your marketing to be effective.