Traffic quality for b2b
Posted: Mon Jan 20, 2025 6:16 am
Traffic quality is the attribute that evaluates your website visitors in relation to their relevance to your strategy. Bots and users without a fit (users with characteristics that are not interesting to the business) in relation to a given business do not bring as much return as qualified users. With the possibility of being divided into groups with similar characteristics, email marketing is generally one of the channels that brings the most engaged and qualified users to the website.
Sales
It is the maximum action that a given Lead can perform graphic design email list in a strategy. Marketing automation is generally a sales booster because it enables the nurturing of leads and their correct direction. If well integrated, they can be easily verified in marketing automation tools.
Conversion
Landing Pages
It is an action that a user performs when filling out a form on a certain landing page, better known as a Landing Page . Users usually fill out personal information and click on a button to gain access to something (content, information, products or contact).
Landing pages are pages focused on inducing the user to conversion . They are created without distractions and with a single objective. Factors such as form fields, offer, advertising medium and sector have a great influence on landing page rates. It is important to create the landing page and carry out tests until one of the models is suitable for your reality.
Forms
Forms can be made available on websites, landing pages, pop-ups, inside articles and even social networks. They are the means by which the lead provides their information to generate a conversion . This is counted when the CTA (Call to Action) button is clicked after filling out the form.
Generally, the number of form fields is related to your conversion rate; the more fields, the fewer conversions. Planning the number of fields is based on the information needed to perform the qualification, and proportional to the quality and depth of the offer.
Pop-ups
Pop-ups are “floating boxes” that appear on a page when visitors click, exit, scroll, stay or any other type of action. They are usually informative or have a conversion objective . In pop-ups that have a form, the conversion is counted by filling in the required fields and clicking the button.
Sales
It is the maximum action that a given Lead can perform graphic design email list in a strategy. Marketing automation is generally a sales booster because it enables the nurturing of leads and their correct direction. If well integrated, they can be easily verified in marketing automation tools.
Conversion
Landing Pages
It is an action that a user performs when filling out a form on a certain landing page, better known as a Landing Page . Users usually fill out personal information and click on a button to gain access to something (content, information, products or contact).
Landing pages are pages focused on inducing the user to conversion . They are created without distractions and with a single objective. Factors such as form fields, offer, advertising medium and sector have a great influence on landing page rates. It is important to create the landing page and carry out tests until one of the models is suitable for your reality.
Forms
Forms can be made available on websites, landing pages, pop-ups, inside articles and even social networks. They are the means by which the lead provides their information to generate a conversion . This is counted when the CTA (Call to Action) button is clicked after filling out the form.
Generally, the number of form fields is related to your conversion rate; the more fields, the fewer conversions. Planning the number of fields is based on the information needed to perform the qualification, and proportional to the quality and depth of the offer.
Pop-ups
Pop-ups are “floating boxes” that appear on a page when visitors click, exit, scroll, stay or any other type of action. They are usually informative or have a conversion objective . In pop-ups that have a form, the conversion is counted by filling in the required fields and clicking the button.