Types of Keyword Pairing in Google Ads and SEO [2024]

[AsaduzzamanFoysal]

Keyword match types affect the search queries for which your ads appear on Google. But they have no role in organic rankings.

Here's what you need to know for your PPC and SEO campaigns :

What are keyword match types in Google Ads?
In Google Ads, keyword match type determines the reach of search queries that can costa rica email list trigger your ads. Your choice affects the potential reach and relevance of your paid search results.

These are the three keyword match types:

Broad Match: Queries should be about your chosen keyword (maximum reach, minimum relevance).
Phrase match: Queries should include the meaning of your keyword (average reach, average relevance)
Exact match: Queries must match the meaning of your keyword (minimum reach, maximum relevance).
Keyword match types on Google Ads range from highest to lowest reach and lowest relevance to highest relevance: Broad Match, Phrase Match, and Exact Match.
You can also use these match types for negative keywords .

This means that the different types of keywords in Google Ads are broad match keywords, phrase match keywords, exact match keywords, broad match negative keywords, phrase match negative keywords, and exact match negative keywords.