7 Ways to Shorten Your Sales Cycle
Posted: Mon Jan 20, 2025 6:43 am
In this video, Austin from the WebFX Strategy team will talk about how you can shorten your sales cycle. Keep reading to find out more!
Transcript:
You probably spend a lot of time trying to drive sales at your business. And it can get kinda frustrating waiting on prospects to make it through the sales cycle. Don’t you wish it would go by faster?
Well, thankfully, there are actually a few ways to shorten your sales cycle. Just so we’re clear, you may not get it so short that people convert instantly, especially if your products or services require a doctor database investment. But if you put in the work, you can definitely get a shorter sales cycle than the one you have now.
In this video, we’re going to cover 7 tips for shortening the sales cycle. Keep watching to find out more!
We foster and form long-term partnerships so that your business has long-term results.
Over 90%
of WebFX clients continue partnering with us into year 2 of their campaign.
Hear from Our Raving Fans
1. Make sure you’re targeting the right audience
Our first tip for getting a shorter sales cycle is to make sure you’re targeting the right people. Sometimes it’s easy to get caught up in trying 50 different ways of getting your prospects more engaged, all without even considering that you might be targeting the wrong prospects to begin with.
You want to make sure you’re targeting the most relevant prospects possible. Why? Because targeting the wrong people means you’re targeting people who won’t be as interested in buying from you, so it may take way longer to convince them… if they’re convinced at all.
To hone your audience targeting, it’s best to review your analytics. Look at the clients that have converted the most quickly in the past, or that have stayed with you the longest. Figure out what those clients have in common.
Whatever traits you see in those companies, go out of your way to target other companies that share those qualities. You can use those traits to build an ideal customer profile for the type of company you’re looking for.
Transcript:
You probably spend a lot of time trying to drive sales at your business. And it can get kinda frustrating waiting on prospects to make it through the sales cycle. Don’t you wish it would go by faster?
Well, thankfully, there are actually a few ways to shorten your sales cycle. Just so we’re clear, you may not get it so short that people convert instantly, especially if your products or services require a doctor database investment. But if you put in the work, you can definitely get a shorter sales cycle than the one you have now.
In this video, we’re going to cover 7 tips for shortening the sales cycle. Keep watching to find out more!
We foster and form long-term partnerships so that your business has long-term results.
Over 90%
of WebFX clients continue partnering with us into year 2 of their campaign.
Hear from Our Raving Fans
1. Make sure you’re targeting the right audience
Our first tip for getting a shorter sales cycle is to make sure you’re targeting the right people. Sometimes it’s easy to get caught up in trying 50 different ways of getting your prospects more engaged, all without even considering that you might be targeting the wrong prospects to begin with.
You want to make sure you’re targeting the most relevant prospects possible. Why? Because targeting the wrong people means you’re targeting people who won’t be as interested in buying from you, so it may take way longer to convince them… if they’re convinced at all.
To hone your audience targeting, it’s best to review your analytics. Look at the clients that have converted the most quickly in the past, or that have stayed with you the longest. Figure out what those clients have in common.
Whatever traits you see in those companies, go out of your way to target other companies that share those qualities. You can use those traits to build an ideal customer profile for the type of company you’re looking for.