What Is Sales Tech? (And 8 Examples of Sales Technology You Can Use Now)
Posted: Mon Jan 20, 2025 6:52 am
The sales industry involves a range of tasks and markets. Between finding leads and closing deals, your sales team has a lot of data to track. How can you simplify the process?
Sales technology can be the golden ticket to higher productivity, better organization, and more. If you want to boost your sales team’s efficiency, sales tech is here to help.
Keep reading to learn more about sales tech, including what it is and current options. Call 888-601-5359 to speak to a strategist about modernizing your sales approach!
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What is sales tech?
Sales tech is any software, interface, or tool that improves the sales process. Sales tech can:
Automate tasks
Create one interface for customers and salespeople
Help with scheduling and booking
Organize client information
Sales tech can be process- or customer-focused, and you can have single or multiple technologies. A sales tech stack is a set of tools or software that work together to achieve your sales goals.
For example, you might have an email automation software, a customer support chatbot, and a booking interface. These tools fall under one tech stack to serve your business better.
Benefits of sales technology
Like other digital tools, sales technology can help you serve your clients and improve your team overall. You can expect the following benefits from your sales tech:
Greater lead generation: If you are using multiple lead generation tactics, you need to track the results and see what’s working. Sales tech can show you where your company succeeds and what changes to make.
Higher customer satisfaction: Your new and existing customers want communication — 61% of customers have cut ties with a company over poor customer service. Sales tech can help you stay in touch and handle your client conversations.
Shared sales and marketing goals: Many sales tools integrate marketing, sales, and analytics data into one convenient platform. You can see what leads come from marketing and curate your approach to effectively target prospects.
Increased efficiency: About 32% of sales reps say they spend over an hour a day entering data manually. With an automation software, your sales team will have more time to focus on priority tasks, and you can enjoy a lower risk of manual errors.
Sales tech is a must-have solution for any business. With the benefits mentioned above and many more, you can start driving more revenue and giving your clients better service all around.
Want the benefits of martech? We have them for you in a video!
Sales technology can be the golden ticket to higher productivity, better organization, and more. If you want to boost your sales team’s efficiency, sales tech is here to help.
Keep reading to learn more about sales tech, including what it is and current options. Call 888-601-5359 to speak to a strategist about modernizing your sales approach!
Don’t miss our Marketing Manager Insider emails!
Join 200,000 smart marketers and get the month’s hottest shareholder database news and insights delivered straight to your inbox!
Enter your email below:
Enter your work email
(Don’t worry, we’ll never share your information!)
cta44 img
What is sales tech?
Sales tech is any software, interface, or tool that improves the sales process. Sales tech can:
Automate tasks
Create one interface for customers and salespeople
Help with scheduling and booking
Organize client information
Sales tech can be process- or customer-focused, and you can have single or multiple technologies. A sales tech stack is a set of tools or software that work together to achieve your sales goals.
For example, you might have an email automation software, a customer support chatbot, and a booking interface. These tools fall under one tech stack to serve your business better.
Benefits of sales technology
Like other digital tools, sales technology can help you serve your clients and improve your team overall. You can expect the following benefits from your sales tech:
Greater lead generation: If you are using multiple lead generation tactics, you need to track the results and see what’s working. Sales tech can show you where your company succeeds and what changes to make.
Higher customer satisfaction: Your new and existing customers want communication — 61% of customers have cut ties with a company over poor customer service. Sales tech can help you stay in touch and handle your client conversations.
Shared sales and marketing goals: Many sales tools integrate marketing, sales, and analytics data into one convenient platform. You can see what leads come from marketing and curate your approach to effectively target prospects.
Increased efficiency: About 32% of sales reps say they spend over an hour a day entering data manually. With an automation software, your sales team will have more time to focus on priority tasks, and you can enjoy a lower risk of manual errors.
Sales tech is a must-have solution for any business. With the benefits mentioned above and many more, you can start driving more revenue and giving your clients better service all around.
Want the benefits of martech? We have them for you in a video!