4 Omnichannel Marketing Examples for Your Business
Posted: Mon Jan 20, 2025 6:58 am
John is browsing YouTube when he sees an ad for a new line of razors. He’s curious, so he stops by their website to read some of their content, and later receives an email from them. In the span of thirty minutes, John encountered marketing from the razor company via three different channels.
As you might imagine, this multichannel marketing approach has the potential to impact John more than isolated campaigns, making it a great option for your business. In particular, omnichannel marketing is a fantastic strategy to pursue.
But what is omnichannel marketing, and what does it look like in practice? Below, we’ll give a brief definition and then look at some omnichannel marketing examples, so keep reading to learn more.
Then subscribe to Revenue Weekly, our email newsletter, to have more engineer database marketing tips delivered straight to your inbox!
What is omnichannel marketing?
Omnichannel marketing is a form of marketing that encompasses using multiple marketing channels to promote your business and create a cohesive experience.
A marketing channel is a specific form of media that you can use to market your business — for instance, email, video ads, and social media are all different marketing channels. So, omnichannel campaigns encompass several of these channels at once.
It’s worth noting that omnichannel marketing is slightly different from multichannel marketing. Multichannel marketing is where you market your business using multiple channels, but those channels aren’t connected. So, your email campaign would have no relation to your social campaign.
With omnichannel marketing, though, there’s a distinct connection between all your channels. You’re not running a separate campaign for each one — you’re running a single campaign that encompasses multiple channels.
How to create an omnichannel campaign
Before we get into any examples of omnichannel marketing efforts, let’s take a moment to talk about how you can get started with your omnichannel campaign.
1. Assess your audience
The first thing you’ll want to do is assess which channels are the most advantageous for you. You can do that by running separate campaigns on different channels and determining which ones are the most effective.
You can also assess your audience demographics to see which channels they favor.
2. Craft your campaign
Next, you can take your findings and begin crafting a campaign that spans multiple channels — specifically, whichever channels you determined were the best for your company.
As you might imagine, this multichannel marketing approach has the potential to impact John more than isolated campaigns, making it a great option for your business. In particular, omnichannel marketing is a fantastic strategy to pursue.
But what is omnichannel marketing, and what does it look like in practice? Below, we’ll give a brief definition and then look at some omnichannel marketing examples, so keep reading to learn more.
Then subscribe to Revenue Weekly, our email newsletter, to have more engineer database marketing tips delivered straight to your inbox!
What is omnichannel marketing?
Omnichannel marketing is a form of marketing that encompasses using multiple marketing channels to promote your business and create a cohesive experience.
A marketing channel is a specific form of media that you can use to market your business — for instance, email, video ads, and social media are all different marketing channels. So, omnichannel campaigns encompass several of these channels at once.
It’s worth noting that omnichannel marketing is slightly different from multichannel marketing. Multichannel marketing is where you market your business using multiple channels, but those channels aren’t connected. So, your email campaign would have no relation to your social campaign.
With omnichannel marketing, though, there’s a distinct connection between all your channels. You’re not running a separate campaign for each one — you’re running a single campaign that encompasses multiple channels.
How to create an omnichannel campaign
Before we get into any examples of omnichannel marketing efforts, let’s take a moment to talk about how you can get started with your omnichannel campaign.
1. Assess your audience
The first thing you’ll want to do is assess which channels are the most advantageous for you. You can do that by running separate campaigns on different channels and determining which ones are the most effective.
You can also assess your audience demographics to see which channels they favor.
2. Craft your campaign
Next, you can take your findings and begin crafting a campaign that spans multiple channels — specifically, whichever channels you determined were the best for your company.