The use of smartphones has brought new opportunities to get closer to customers and strengthen relationships, so it’s worth knowing the alternatives to apply them to your business. One of the main ways to do this is to adopt WhatsApp Business — a version of the app developed especially for companies.
In this way, it becomes an important communication tool, as it facilitates contact with customers — studies have shown that 27% of consumers prefer to communicate via the app, while 25% choose telephone service .
Are you interested? Then continue reading this article and clarify the main doubts on the subject!
How does WhatsApp Business work?
The application was developed to offer features that bring benefits to insurance leads for seniors companies, mainly facilitating the control of services provided and the results obtained. Thus, it has the following tools:
labels: classify contacts and conversations with colors and titles, making searching easier;
quick responses: allows the creation of standardized messages to respond to contacts more quickly;
message flow statistics: provides metrics on the number of items received, sent, delivered, and read;
WhatsApp Business also allows you to create a business profile to include useful information for your customers. Some important data that can be shared are:
website;
e-mail;
social media ;
company description;
address;
opening hours.
What is the difference between the App and WhatsApp Web?
In addition to the application downloaded to your cell phone, you can also use WhatsApp Web. This tool allows you to use the app on your desktop, via your internet browser. This usually speeds up interaction with customers by using the keyboard, in addition to centralizing all activities, avoiding distractions with your smartphone. For easier access, you can also download the app for your computer.