In each Folder you can group certain similar items

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Google Tag Manager suggests the best choices for adding standard Product Tags, but you can also add something custom.

Triggers: The Trigger is the condition that must be satisfied in order to activate or deactivate a tag. In essence, it indicates where and when to execute or not execute the instructions contained in the Tag. Triggers therefore determine when the tag must or must not be executed; where the tag must or must not be activated; what the tag must do when it is executed. There are two different types of triggers:
Triggers Activation : Fires the tag whenever the activation condition is met

Blocking Triggers - Prevents a tag from firing when the required condition occurs.

Variables or data layer: Data layer is the javascript variable that russia business email list is automatically recognized by Google Tag Manager and that allows you to easily pass data from your site to GTM and vice versa. In practice, it is the means of data communication between Google Tag Manager and the different tags. The data layer also contains all the information that you want to send to the GTM container tag, which in turn will transfer this same information to other third-party tools, such as Google Analytics. The Variable is an element that contains the value needed to activate the tag: there are two types:
Built-in variables – These are found in every GTM container and are needed to create the most commonly used tags and triggers.

User-defined variables : These can be customized to suit your specific needs.