There's no reason to miss out on big social media trends

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There’s so much going on in social media right now that it can be hard to comprehend. Sure, there are the big names like Facebook, Twitter, and Pinterest, but there are also much smaller services that are coming on strong. Marketers with the right strategy will need a well-suited combination of messaging, coupled with user numbers. This can often be done with a few growing social media outlets that may prove cost-effective. In 2021, it comes down to finding what works for you.


For social audio right now, nothing beats Clubhouse. The platform has cyprus telegram number database gone strong in 2021 with an influx of users. The audio format seems to work because listeners tend to stay in the room for a long time. It’s especially engaging when celebrities like Elon Musk and Mark Zuckerberg attend events. Companies can host rooms and events based on specific topics. From there building the right conversations between guests will prove to be a winning strategy. Long stays in the room, coupled with the right branding, can work wonders, making Clubhouse a viable option for powerful messaging.


Videos are back, but with a tweak. With all the negativity surrounding TikTok over the past few years, you might be inclined to ignore this venue. Not so fast. These short videos continue to grow alongside visuals. Sure, this segment is undoubtedly the younger generation, but its cheeky style has definitely resonated with this group. The web continues to be flooded with TikTok videos of all genres. For influencers who are looking at TikTok as a social media service to gain exposure, this is the perfect place for them. With over 100 million users per month, it’s an easy “yes” for marketers to showcase their products and brands.


Finally, certain topic-specific social media platforms have taken off and are growing. Peanut is designed for women to discuss topics related to motherhood. If there is a contest, this could be the perfect place to showcase your brand or message. Since the number of users is still limited, these very niche platforms can have a very high ROI, but the service is very specific. Smart marketers are focusing their attention here as well.