Pepsi in the Black Lives Matter phenomenon
Posted: Mon Jan 20, 2025 7:09 am
Modern Ghosting: Today, something is broken. From a brand perspective, the activism scene that was once so vibrant has now become completely silent. The number of campaigns with polarizing messages has dropped significantly. Have you noticed? It's a real counter-trend. But why? What happened? After the pandemic, we noticed that the public is tired of politically divisive messages. Basically, we are out of them. A recent survey showed that only 20% of Americans want brands to take a stance on politics or current issues. Moreover, the few brave brands that still try to invest in such campaigns are not having an easy time. Their determination has led to more and more negative reactions and boycotts, like Zara in the Gaza war,
, and the Bud Light brand's collaboration with transgender influencer taiwan business email list Dylan Mulvaney, which turned him into a $400 million revenue loss. As a result, companies are refocusing on marketing messages that emphasize product value and quality, rather than social issues. We are returning to traditional, less divisive ways of communication, fearing that the voice of the choir will no longer be appreciated. Our thoughts: It is obvious that if a brand wants to remain operational in the market, it should be as similar as possible to the values of its audience. However, it is also clear that true activists have no other motivation than to generate change. What is your priority? This is obvious for many brands. This is evident from the fact that this year's Super Bowl hardly contains any political or social messages anymore.
, and the Bud Light brand's collaboration with transgender influencer taiwan business email list Dylan Mulvaney, which turned him into a $400 million revenue loss. As a result, companies are refocusing on marketing messages that emphasize product value and quality, rather than social issues. We are returning to traditional, less divisive ways of communication, fearing that the voice of the choir will no longer be appreciated. Our thoughts: It is obvious that if a brand wants to remain operational in the market, it should be as similar as possible to the values of its audience. However, it is also clear that true activists have no other motivation than to generate change. What is your priority? This is obvious for many brands. This is evident from the fact that this year's Super Bowl hardly contains any political or social messages anymore.