The power of social media
Posted: Mon Jan 20, 2025 7:17 am
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The power of social media
Afew months ago I saw a film called “ He’s back!” directed by David Wnendt, which deals with the return of Adolf Hitler to a modern Germany. The film is comical, surreal and very hard; Adolf Hitler is confronted with the historical judgment and with a current reality: a society that gives too much importance to its social networks. One of the latent objectives of the film is to highlight the impact of the media, which has already infiltrated all aspects of our lives and whether we like it or not, it is a significant impact: the “blessed” social networks.
Pile of 3D Popular Social Media Logos
Let's see, can the power of the media change public opinion? The ig database is a resounding yes . We are talking about a new way of doing marketing , new channels that can even make genocidaires clean of everything. Simply with good production, a few tears and the right environment. We are not talking about truth or lies , we are talking about the message . And how these new media influence a new and constructed public opinion.
And this is where we often fail in our sales systems and distribution channels. Although we are not so bad, I know companies that work on their BI networks, do product analysis, generate cross-selling strategies, test their promotions, etc. But they fall short. Why? They are not analyzing their networks, they are not downloading the information generated to measure the company's reputation or its position in the market.
Back in the nineties, we were told and urged to do a SIEM, a Business Information System for Markets , and one of the tools that was always proposed was to do surveys every month to find out some indicators such as: Customer Satisfaction, Positioning, Related Words, Reputation, etc.
But this is expensive. And it continues to be more expensive every day. Let's see: If I needed to do about 100 surveys, I would find that their preparation, collection, capture, debugging, quality control and delivery of the database would cost me about 800 to 900 MXP... each one.
If I wanted the desk study, with the statistics and the rest , then we are talking about at least another 300 thousand MXP. But there is one detail, the minimum number of surveys always exceeds 1000. So do your calculations. And this would be every month.
So is it cheaper on the Internet? Yes. And if we did it online? Of course it is. What if we take advantage of social media? Yes, to everything. We are geniuses! Did we invent something new?
Let's not fool ourselves. This was best exemplified by Obama and recently by Trump and his "morning press conference" on Twitter.
This should give us an idea of the reach and power of social networks and the costs involved, which are at least 10 times less than what they would have cost just 20 years ago.
The power of social media
Afew months ago I saw a film called “ He’s back!” directed by David Wnendt, which deals with the return of Adolf Hitler to a modern Germany. The film is comical, surreal and very hard; Adolf Hitler is confronted with the historical judgment and with a current reality: a society that gives too much importance to its social networks. One of the latent objectives of the film is to highlight the impact of the media, which has already infiltrated all aspects of our lives and whether we like it or not, it is a significant impact: the “blessed” social networks.
Pile of 3D Popular Social Media Logos
Let's see, can the power of the media change public opinion? The ig database is a resounding yes . We are talking about a new way of doing marketing , new channels that can even make genocidaires clean of everything. Simply with good production, a few tears and the right environment. We are not talking about truth or lies , we are talking about the message . And how these new media influence a new and constructed public opinion.
And this is where we often fail in our sales systems and distribution channels. Although we are not so bad, I know companies that work on their BI networks, do product analysis, generate cross-selling strategies, test their promotions, etc. But they fall short. Why? They are not analyzing their networks, they are not downloading the information generated to measure the company's reputation or its position in the market.
Back in the nineties, we were told and urged to do a SIEM, a Business Information System for Markets , and one of the tools that was always proposed was to do surveys every month to find out some indicators such as: Customer Satisfaction, Positioning, Related Words, Reputation, etc.
But this is expensive. And it continues to be more expensive every day. Let's see: If I needed to do about 100 surveys, I would find that their preparation, collection, capture, debugging, quality control and delivery of the database would cost me about 800 to 900 MXP... each one.
If I wanted the desk study, with the statistics and the rest , then we are talking about at least another 300 thousand MXP. But there is one detail, the minimum number of surveys always exceeds 1000. So do your calculations. And this would be every month.
So is it cheaper on the Internet? Yes. And if we did it online? Of course it is. What if we take advantage of social media? Yes, to everything. We are geniuses! Did we invent something new?
Let's not fool ourselves. This was best exemplified by Obama and recently by Trump and his "morning press conference" on Twitter.
This should give us an idea of the reach and power of social networks and the costs involved, which are at least 10 times less than what they would have cost just 20 years ago.