Mobile first. The share of mobile queries is higher than desktop ones and is 68%. According to Google , the main driver of growth of search queries and applications in the industry is mobile traffic.
First party data allows you to personalize your offer, reject updated 2024 mobile phone number data ineffective audiences, or target look-alike conversion audiences. First party data includes Yandex.Audience and Google Analytics segments, data from advertising platforms, mobile applications, and social networks, CRM data, and databases with email addresses and phone numbers of clients and "refusal" recipients.
Brandformance approach to assessing the effectiveness of outreach campaigns. Brand awareness is becoming a critical factor for the return on investment in marketing. According to E-Promo's own research, the difference in ROAS for similar offers from banks with different awareness is up to 2.4 times. Due to the increased weight of the brand when analyzing the effectiveness of outreach campaigns, post clicks and post view conversion are becoming the first metrics to analyze the effectiveness of metrics.
The rise of influencer marketing. According to Deloitte , the biggest growth in media consumption in 2019 was seen on YouTube (86% + 29 p.p.) and Instagram (52% + 19 p.p.). These platforms are the most popular among bloggers and influencers.
Using data driver attribution. Assigning value to each user interaction, the degree of value depends on how a specific action influenced the final result. Using this model helps to effectively evaluate the contribution of advertising channels to final conversions.