A user's search intent can also explain where they are in the purchase funnel.

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The best way to determine the search intent of a keyword is to enter it into the YouTube search bar to see what's trending right now.

Take note of the videos that rank for that keyword: their titles, descriptions, content, and even thumbnails. By aggregating what you see across the various videos that rank, you’ll get the likely search intent for that keyword.

Now that you have search intent, you can make more informed decisions about your albania email list videos and how to best align them with that intent.

Each keyword corresponds to a part of the purchase funnel. To build your influence and increase conversions, you need to create content for users at each stage.

The four types of keywords and their corresponding stages of the marketing funnel are:

Awareness: The intent of the search is to learn about a product (e.g., "What are noise canceling headphones?")
Interest: The search intent has a specific goal (e.g., "Benefits of noise cancelling headphones")
Desire: Search intent is to learn about a possible purchase (e.g., "Best noise canceling headphones")
Action: The intent of the search is to make a purchase (for example, "Buy Sony WH-1000XM4 noise cancelling headphones")
Create a keyword map
Use your YouTube keyword research to create a keyword map. Keyword mapping is the process of matching specific keywords to content pages, or in this case, YouTube videos.

The process involves creating a chart or spreadsheet of your main keywords and the specific videos they will work best with.

Your YouTube keyword map can include things like: