However, it’s unclear when iOS users will experience this update on their own apps.
Posted: Mon Jan 20, 2025 8:58 am
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Since this is a server-side change, the update should appear on users' devices soon as long as they are running the latest beta version of the Instagram app.
Our Take: While some users may initially be hesitant to this change because they're used to the small circular icon at the top of their Instagram feed, Chelsea believes the update will be a positive for both users and marketers alike measures.
Larger rectangular thumbnails will provide a more visually appealing preview of content within each story, enticing users to click on stories they might otherwise skip. This increase in visual attention may increase engagement rates and provide users with more opportunities to connect with accounts they follow.
From a marketer’s perspective, this update presents a great opportunity to capture users’ attention and drive more traffic to their Stories. Businesses and creators can significantly increase their story views and engagement by strategically crafting eye-catching thumbnails and including eye-catching hooks.
As a valued reader, you can save $580 on an all-access pass if you act now. Offer ends on Tuesday!
Get details
Since this is a server-side change, the update should appear on users' devices soon as long as they are running the latest beta version of the Instagram app.
Our Take: While some users may initially be hesitant to this change because they're used to the small circular icon at the top of their Instagram feed, Chelsea believes the update will be a positive for both users and marketers alike measures.
Larger rectangular thumbnails will provide a more visually appealing preview of content within each story, enticing users to click on stories they might otherwise skip. This increase in visual attention may increase engagement rates and provide users with more opportunities to connect with accounts they follow.
From a marketer’s perspective, this update presents a great opportunity to capture users’ attention and drive more traffic to their Stories. Businesses and creators can significantly increase their story views and engagement by strategically crafting eye-catching thumbnails and including eye-catching hooks.