Page 1 of 1

Video continues to gain popularity in Southeast Asia

Posted: Mon Jan 20, 2025 9:03 am
by monira#$1244
One of the biggest trends to emerge in Southeast Asia is video. To be fair, it’s been around for a while, but it really took off from the beginning of COVID. Part of the reason is the mobile connectivity rate in the region. Connectivity is defined as the percentage of people who are connected as a percentage of the population. Connectivity rates in North America were around 104% in 2018, while in Southeast Asia the rate was closer to 141%. With video usage on mobile devices being very high, companies like YouTube, Facebook, and others have been able to capitalize on this trend.


One of the great things about video is that it has such a high engagement rate. In this way, it can become very addictive and people tend to spend a long time on videos once they start engaging. When asked where they ecuador telegram number database would like to see brands they like and identify with, video is king by far. This is very evident in SEA. Watching your favorite brands in a video can be a very stimulating experience and people tend to stick around. In the Philippines, for example, the average person spends about 23 minutes per visit to YouTube. Brands are a big topic that viewers search for through videos, but the content ranges from sports and education to fashion and lifestyle.


Producers learned early on that consumers in Southeast Asia value local content. Southeast Asia can be very diverse and the local culture is strong. Generally speaking, this will also help producers build their brands in the long run because locals begin to believe that their culture is valued. Individuals want to feel that content is relevant to them and that they identify with. Although sometimes audiences want to see content from outside, much of the content they enjoy has a meaning closer to home.


Finally, there is currently no better way to drive higher ROI for advertisers than through video. Video has the highest click-through rate compared to other mobile apps. Retail and food and beverage brands resonate particularly well with consumers in Southeast Asia. One thing is certain: serious marketers are looking for the best ways to spend their hard-earned budget on video in SEA to drive results.