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Inform and entertain the public

Posted: Mon Jan 20, 2025 9:05 am
by asikurrahmanshuvo
The brand’s TikTok account is also used to showcase new products and launch challenges, as was the case with #ThousandDollarCrocs, where users were encouraged to “rate” their crocs in the most sophisticated way possible, generating over 3 billion video views in this campaign.


12. Gymshark
Gymshark is another brand that reinforces the importance of TikTok challenges to attract and reach a multitude of followers. The brand is one of the leading fitness brands on the social network, with over 3 million followers.

One of the brand’s most iconic campaigns was the “66 Days: Change Your Life” challenge, which saw followers upload videos of their own workout routine to win a Gymshark subscription. This generated over 193 million views on the hashtag #gymshark66 .

In addition, it invests in humorous videos that describe the daily uganda consumer mobile number list routine of gym workouts, generating an identification of its followers with the content.


Businesses are using TikTok to educate, inform, inspire and entertain their followers. As a result, marketers are increasingly investing in the platform and adapting their content strategy to the social network.

The brands listed in this article have many things in common when it comes to creating viral content and a qualified audience on TikTok.

Some of the initiatives include investing in memes, creative and fun content, company backstages, tutorials, challenges, and using hashtags that differentiate your content from that of the competition and generate connection with your audience.
The father of American literature was a little wrong when he said the following:

“Travel is fatal to prejudice, intolerance, and narrow-mindedness, and many of our people urgently need it for these reasons. Broad, healthy, and charitable views of men and things cannot be acquired by vegetating in a small corner of the earth all the time.”

-Mark Twain
While the sentiment of the quote is progressive toward cultural understanding, Twain sadly missed the era of remote work.