Why you should set goals before launching a campaign and analyzing it

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VK Ads has many opportunities for targeted advertising and analyzing its effectiveness. In this article, we will look into VKontakte campaign analytics: available metrics, sections, and their settings.



Metrics for evaluating advertising effectiveness

How to analyze the results of an advertising campaign

Review

Demography

Geography

Key phrases

Conversion Funnel

Comparison of periods

Setting up dashboards

Analytics-Based Campaign Optimization Tips

Conclusion

Why you should set goals before launching a campaign and analyzing it
VK Advertising has internal dashboards with bangladesh telegram number database analytics so that the advertiser can monitor all important metrics in a single window, identify the most successful regions and channels. The data allows you to quickly turn off ineffective campaigns, distribute the budget and draw conclusions about advertising for the future.

But bare figures are not enough. The analyst needs to prepare: find out the current situation in the chosen niche. This can be done using the click.ru Pulse , a tool that shows the main metrics (CPM, CTR, CPC, CPA, etc.) in various advertising accounts and niches. The Pulse will help develop a strategy and set goals for future campaigns. You can use the tool for free. All functionality is available after authorization in click.ru .

The goals set for advertising influence what specific metrics are needed to analyze the campaign. Let's look at some examples:

increase product sales by X percent or X times per month;
increase the number of subscribers to the VKontakte community by X percent per quarter, month, 2 weeks;
get 330 completed lead forms in 2 months;
increase audience activity by increasing the number of likes by 30%, reposts by 20%, and comments by 10%.
The VK Advertising account provides access to a wide range of statistics, including key indicators for performance advertising aimed at results. Among them:

CPL — cost per lead;
CPI — cost per installation of a mobile application;
CPA — cost per action;
ROI - return on investment in advertising;
and other metrics.