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How can you make the most of this?

Posted: Mon Jan 20, 2025 9:14 am
by asikurrahmanshuvo
But is it enough to be on this channel, replicate the content and invest money in it because everyone else is doing it?

This article is the first in a three-part series looking at some of the topics from the 2022 State of Marketing Report . This report was created in collaboration with HubSpot, Rock Content , Wistia, and Litmus. The material is free to download. Get ready for tons of amazing and modern marketing insights.

I'm Pedro Lopes, a Digital Marketing Specialist here at Rock Content , and I'll be your guide today. I highly suggest you take note, because you're about to get some powerful insights!


The TikTok phenomenon
It's quite ironic to think that TikTok, this social media uae phone number list channel that is all about movements, motion and dynamism, became this crazy sensation during the pandemic, a period of pure stagnation.

But it also leads to a somewhat predictable outcome: people would be left wanting to live on the move. Demand would then eventually skyrocket.

Now, Zuckerberg Inc. has to do what it does best when it has competition: copy them . And that behavior can teach us a lot about the main topic of this article.

But first, let's back up a bit to understand how TikTok made its way to the top:

TikTok over the years among marketers and brands
What most people don't know is that TikTok's original name is Douyin , created in China, back in 2016. TikTok only became famous after the Chinese company acquired another social media service in 2018, Musical.ly, and launched it as the "international" version of Douyin.

TikTok has been growing ever since, surpassing 2 billion mobile downloads worldwide in 2020. Bloomberg says the “video app is on track to triple revenue this year to $12 billion,” which accounts for 3.5% of global net advertising revenue.